Marketing Communications Specialist

Gateway Technical College

Gateway is more than just a place to work; it’s a place to achieve your goals and begin a career you love. Our vision is to create a diverse workplace where people are engaged and achieving. We do so by creating opportunities for success through superior training and funding educational endeavors. Our Human Resources department strives to hire and retain those who are exceptional and enthusiastic in their profession and demonstrate a spirit of teamwork. Join our workforce and join a dynamic community of professionals passionate about fostering student success.

Position Details

Marketing Communications Specialist
Southeast Wisconsin
Kenosha, WI

Please note: This position will be comprised of 95% Marketing copywriting responsibilities.

This position will require 3 days a week on campus presence.

Department will allow 2 days of remote work per week.

The primary responsibility of the Marketing Communications Specialist is to support marketing and communications efforts to attract new students and retain existing students in line with the college's enrollment, marketing and brand goals. The Marketing Communications Specialist is a key brand ambassador and will be expected to reflect their enthusiasm for Gateway and technical education in their daily work.

This position reports to the Manager of Community Relations & Communications.


  • Coordinate print/digital publication and web content creation and updates.
  • Assist internal customers in effectively prioritizing, managing and delivering key messages. Use interviewing, strategic thinking, creativity and communication skills to gather information and develop compelling content for various channels and audiences.
  • Extensive copy writing for the college's website, brochures, publications, e-newsletter and other media. This includes writing copy for a variety of audiences that generates excitement about Gateway. Serving as the brand storyteller.
  • Work with department team members and assigned programs/divisions on key communications initiatives,developing content plans, andwriting copy for a variety of projects and audiences as needed. Work closely with the other Marketing Communications Specialist to ensure consistent messaging and brand is carried throughout the college's publications.
  • With Manager and Marketing Communication Specialist develop social media plan, matching latest trends with Gateway targets. Implement audience and enrollment building strategies. Create and execute engaging content that builds the brand and engagement with customers.
  • Ensure college editorial and branding standards are met, maintain clear and consistent voice and message across all media.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Required Qualifications:

  • Bachelor's Degree
  • At least two years of professional marketing communications and copywriting experience (such as website content, promotional content, social media, advertising, or email marketing)
  • Must provide 2 recent marketing copywriting samples. (Application will not be considered without samples)

Preferred Qualifications:

  • Experience in driving a company or organization's social media site strategy and implementation. 
  • Experience writing and executing communications utilizing a CRM system (e.g. Saleforce Marketing Cloud)

$25.64 - $29.99 Hourly

Full Benefit package:

  • Medical, dental, vision (Starts day 1)
  • Sick abd vacation days (Starts Day 1) 
  • Pension through WRS

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