Marketing Communications Specialist

Goodwill of South Central Wisconsin


We are a local 501(c)(3) nonprofit that provides community members in South Central Wisconsin with supported employment, job skills training, stable housing and income tax preparation assistance. When you donate your gently used clothing and household items at Goodwill, you help to fund our good work

Position Details

Marketing Communications Specialist
Southwest Wisconsin
Madison, WI

General Summary:

As a steward of the Goodwill of South Central Wisconsin brand, the Marketing Communications Specialist role develops written internal and external communications, supports media and community relations, and coordinates key organizational partnerships to grow donations and advance awareness of our community programs and services (mission).

Principal Duties & Responsibilities:

  • Develop all written internal and external marketing and brand related communications. 
  • Maintain monthly and annual content calendar based on strategic directives while advancing awareness of Goodwill of South-Central Wisconsin’s mission and why it matters to our local community. 
  • Assist with media relations, managing timely media coverage and participation at key events. Coordinate pre/post interview logistics, prepare briefing documents and talking points, and serve as a spokesperson, as needed. 
  • Track and manage responses to media inquiries to maintain and grow database of media and influencers. 
  • Schedule periodic staff media training and assist with crisis communications. 
  • Coordinate community activations and assist with event staffing, including volunteer recruitment. 
  • Assist with community outreach/engagement with corporate and nonprofit partners; attend Chamber of Commerce and affinity group meetings on behalf of Goodwill of South-Central Wisconsin. 
  • Execute social media and email marketing plan; track and measure performance, analyze results and provide data-based suggestions for optimization of reach and engagement. 
  • Lead social media and online community management (comments, reviews) with timely and appropriate responses through a brand building and customer service lens. 
  • Create photo/video content for digital marketing efforts, as needed. 
  • Complete administrative tasks to coordinate marketing mailings. 
  • Manage Community Room reservations and inquiries. 
  • Handle simultaneous priorities and competing deadlines, with accuracy and utmost attention to detail. 
  • Consistently perform all duties within the framework of our Core Values.


Knowledge, Skills & Abilities Required:

  • Must possess excellent verbal, written and interpersonal communication skills. 
  • Proficient in Microsoft Office with ability to learn other software. 
  • Familiarity with WordPress, AI for copywriting, Canva, SEO and CRM (HubSpot) preferred. 
  • Valid driver’s license, good driving record and proof of insurance. 
  • Travel Required: Ability to travel up to 10%.

Required education and/or work experience:

  • Bachelor’s degree in communications, English, creative writing, marketing or related field. 
  • 2 years related work experience.

Description of physical working environment:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Ability to maintain a stationary position to be able to operate a computer and other office equipment, mostly indoor office environment.
  • Must be able to clearly communicate.
  • Ability to stand and walk, lift, push or pull up to 20 lbs.

Other duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

« Back