Marketing Communications Specialist


Kemper at a Glance:

The Kemper family of companies is one of the nation’s leading specialized insurers. With over $12 billion in assets, Kemper is improving the world of insurance by providing affordable and easy-to-use personalized solutions to individuals, families and businesses through its Auto, Personal Insurance, Life and Health brands. Kemper serves over 6.4 million policies, is represented by more than 30,000 agents and brokers, and has over 8,300 associates dedicated to meeting the ever-changing needs of its customers.

Position Details

Marketing Communications Specialist
Chicago Illinois
Chicago, IL

Kemper is seeking a Marketing Specialist to support the Kemper Personal Insurance (KPI, preferred home and auto) business. Working closely and collaboratively across internal Product, Sales and Marketing partners, this role will support the creation and execution of strategic marketing and communications initiatives, market intelligence and special projects in support of business brand strategies.

Position Responsibilities:

  • Define and execute agent and consumer-facing marketing and communication programs. 
  • Collaborate across the marketing team to develop integrated marketing campaigns that differentiate our products/services from the market, build brand awareness, and support sales and product goals. 
  • Create marketing content across a variety of channels and formats (email, video, bulletins, newsletters, blog posts, etc.). 
  • Monitor competitive news and information to provide relevant and timely updates to marketing team and business brand stakeholders. 
  • Utilize Salesforce to deploy marketing programs and agent communications. Analyze results, cascade reporting, and make program optimization recommendations. 
  • Manage Personal Insurance intranet presence. Coordinate with Corporate Communications team to refresh current visual design, manage page content/updates, and drive internal traffic. 
  • Collaborate with Sales team to align sales enablement efforts and support marketing effectiveness.

Position Requirements:

  • Bachelor’s degree in marketing, or related field 
  • At least five years of previous marketing experience required 
  • Insurance or financial services industry experience preferred but not required 
  • Exceptional verbal and written communication skills, and attention to detail 
  • Results-oriented team player with the ability to build relationships with peers and cross-functional teams 
  • Ability to work independently, execute tasks efficiently, and be flexible and adaptive to changing priorities 
  • Excellent organizational skills and ability to effectively manage multiple projects, set priorities, and execute on tight deadlines 
  • Proficient with Office 365 tools (Word, Excel, PowerPoint, Outlook, Teams) 
  • Experience using Salesforce or other marketing automation platform preferred, but not required

Our employees enjoy great benefits:

  • Qualify for your choice of health and dental plans within your first month. 
  • Save for your future with robust 401(k) match, Health Spending Accounts and various retirement plans. 
  • Learn and Grow with our Tuition Assistance Program, paid certifications and continuing education programs. 
  • Contribute to your community through United Way and volunteer programs. 
  • Balance your life with generous paid time off and business casual dress. 
  • Protect what you love with discounts on home and auto insurance products. 
  • Get employee discounts for shopping, dining and travel through Kemper Perks.

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