Marketing Communications Specialist

Lamplight, home of the TIKIĀ® Brand

Lamplight, a W.C. Bradley Company, is headquartered in Menomonee Falls, Wisconsin. Beginning in 1964, Lamplight pioneered the development of an indoor lamp oil that was specially formulated to burn without smoke and odor. Lamplight expanded its line of indoor oil lamps and oil by illuminating yards with its outdoor torches and citronella fuel. To further build its position in the outdoor torch category, Lamplight acquired TIKI® Brand in 2001 and quickly started designing new TIKI® Brand products to appeal to a wide variety of people with different backyards, patios, and decks.

Today, Lamplight continues to enter exciting new territory with more stylish designs and innovative products like TIKI® Brand BiteFighter® Torch Fuel, which provides proven mosquito repellency, and TIKI® Brand Clean Burn™ Outdoor Tabletop Firepieces and Torch Fuel, which dramatically reduce soot and smoke. As long as there are outdoor gatherings, Lamplight will continue to invite family, friends, and neighbors to gather around the warm glow of its TIKI® Brand products.

Position Details

Marketing Communications Specialist
Southeast Wisconsin
Menomonee Falls, WI

Serve as the voice of the TIKI Brand to consumers by speaking with them directly through email, social media, telephone, ratings & reviews, Q&A forums, web and the like. Serve as a product expert for the TIKI Brand to consumers. Answer questions and place product orders. Treat each interaction as special and important, capturing excellent notes and bringing insights gleaned to bear in product development and other marketing communication efforts. Serve as the champion for consumer engagement, insights and experience within Lamplight.

Work Hours:

As an ambassador for the TIKI Brand, the Consumer Engagement Marketer is expected to be timely when responding to consumers. This role will primarily work Monday through Friday between the hours of 8am to 5pm. However, it may be necessary to work non-traditional hours including evenings and weekends during the summer months to meet consumer needs.

Duties and Responsibilities:

  • Serve as an ambassador of the TIKI Brand; positively influence each consumer experience.
  • Create an exceptional, unique and fundamentally human experience through providing stellar customer service.
  • Embody the TIKI Brand and organizational culture, and move through each task or consumer interaction with ease, empathy and delight.
  • Routinely exhibit a positive can-do attitude, thirst for knowledge and an excitement for growing the brand and business.
  • Develop the necessary brand, product, process and system expertise to guide consumers through their brand journey.
  • Be regularly available and respond quickly to consumers, meeting consumers where and when they reach out.
  • Log all consumer interactions and place consumer orders within the customer service management tool, including identifying relevant product(s), extensive details and appropriate call/issue type.
  • Establish and maintain metrics and goals for measuring the consumer experience; monitor, report and ensure goals are met.
  • Elevate expectations of the brands interactions with consumers and build rapport with core TIKI Brand consumers.
  • Continually work to improve consumer experiences and discover new ways to engage consumers.
  • Champion a culture of "Consumer First" within the company.
  • Other duties as deemed necessary.

Minimum Education: High school diploma or completion of GED. Bachelors degree in marketing, communications or a related field of study is preferred.

Minimum Work Experience: Two (2) years of relevant experience in customer service, social media management, content development or general marketing.

License(s) / Certification(s): None.

The W.C. Bradley Co. is known for its strong values and commitment to Team Members, their families, and the community. Our values set the standard for how we conduct our business, how we live and the way we care for others. In support of these values, the W.C. Bradley Co. is committed to supporting the overall health and wellness of our Team Members and we are pleased to offer them a quality benefits program that provides valuable health care and financial protection for you and your family. Some of the programs include: Medical, Dental, and Vision Insurance in addition to Life and Disability Insurance, a robust 401k Retirement Savings Plan, Paid Maternity & Paternity Leave, Vacation Time, Volunteer Time Off, and much much more. Visit us at to learn more.

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