The Marketing Communications (Marcom) Specialist manages all advertising and promotional (A&P) activities for the Life Science, Industrial and Medical Divisions of Leica Microsystems in Americas. Their efforts aid in building our brand presence, ensuring that customers and potential customers receive our message and result in the generation of sales ready leads.
On-time and on-budget Project Management is critical to the success of the Marcom Specialist. This individual manages inputs from multiple locations and assimilates all into a media plan that assists the segment Marketing Managers, and the overall organization, in meeting the business objectives. The Marcom Specialist quarterbacks the execution of our annual A&P plans through both internal and external resources.
Financial management of the A&P budget, along with monthly forecasting, is also critical to success. The Marcom Specialist is the traffic manager for A&P dollars going in and out of each business segment. In addition, this individual negotiates with 3rd party suppliers with Leica’s best interest in mind and seeks out new providers that add value to our A&P plans.
The Marcom Specialist is able to take highly technical content and condense it down to concise and interesting copy by utilizing their excellent writing skills. This individual also proofs content from sources around the organization to ensure our message is easily understood.
Digital savvy and traditional mode experience is required of the Marcom Specialist to deliver a truly integrated marketing campaign. The individual assists in development of content and value propositions that resonate, and deployment of said messages through electronic (and other) means with the ultimate goals of building our contact database and generating qualified sales leads. He or she delivers our message through the modes that potential customers will attach to and helps to measure the impact (ROI) of our efforts.