Marketing Communications Specialist

Coordinates and manages all marketing/advertising/communication activities for Nol-Tec Systems, Inc. Generates and continually updates all company marketing materials, including all types of print and digital media. Distributes information to external media as required. Responsible for improving and facilitating marketing related company communications.

Essential Duties and Responsibilities:

Marketing:

• Works closely with VP Sales and Marketing to implement short and long range strategic marketing plan objectives. 
• Prepares the annual advertising/marketing budget proposal for approval by senior management and manages budget throughout the year. 
• Researches and keeps current on trade show opportunities. Coordinates Nol-Tec participation in selected international, national and regional trade shows. Includes coordinating space, equipment, freight, graphics, handouts, accommodations, and lead follow-up.

Advertising:

• With VP Sales and Marketing, develops advertising strategies and works with outside agencies on ad development. 
• Researches and keeps abreast of relevant industry publications and maintains regular contact with publication sales representatives/production departments. 
• Writes, prepares and submits press releases to trade publications and related media on an on-going basis as directed by management and approved by VP Sales and Marketing. 
• Determines annual scheduling and placement of advertisements in trade publications and directories and evaluates effectiveness of the ads. 
• Creates or works with outside agencies/vendors to develop promotional materials, including brochures for print or digital distribution. 
• Monitors competitor’s advertising/media activities. 
• Maintains database of equipment photographs to be used in marketing activities. 
• Maintains and updates animated marketing materials.

Communications:

• Generates qualification documentation, case studies, histories, and articles for trade or professional publications and website content. 
• Compose and post online content on company’s website and social media accounts. 
• Manages website upgrades as necessary including routine website content changes.

Other Responsibilities:

• Assists with proposal generation 
• Communicates and coordinates marketing efforts with partner companies. 
• Participates in continual quality improvement of department work activities. 
• Complies with company safety regulations. 
• Completes other assignments and special projects as requested

Job Requirements:

Education:

• Bachelor degree in marketing, communications or journalism. 
• Minimum 5 years of directly relevant experience in the industrial/manufacturing/engineering sector. 
• Experience in direct customer communication and coordinating advertising activities, preferably with companies related to the powdered and bulk material handling industries.

Knowledge:

• Knowledge and application of marketing/communications principles.

Skills and Abilities:

• Ability to apply good business communication skills for interaction with world-wide customers, sales representatives, vendors, and company personnel. 
• Effective computer skills in MS Office and InDesign, 
• Design and generation of various printed media, web design, and editing. 
• Organizational skills required to coordinate marketing activities and manage multiple projects. 
• Attention to detail 
• Copywriting - excellent writing capabilities 
• Judgement to maintain confidentiality of company and customer information.

Job duties and requirements may be subject to modification to reasonably accommodate individuals with disabilities. Requirements are representative of the minimum levels of education, experience, and skills required to perform the essential functions of this job. The job description does not constitute a written or implied contract of employment. Nol-Tec Systems, Inc. reserves the right to revise or change job duties and responsibilities as the need arises.