Marketing Communications Specialist

Nonin Medical

Enhancing Patient Care.

For more than 30 years, Nonin Medical has designed and manufactured noninvasive patient monitoring devices for healthcare professionals and individual users. Nonin pulse oximeters, regional oximeters, capnographs, sensors, and software deliver dependable performance day after day, even in challenging environments. Our exclusive technologies are clinically proven to deliver consistent measurements for a broad range of patients and conditions.

Position Details

Marketing Communications Specialist
Twin Cities Metro
Plymouth, MN

The Marketing Communications Specialist works directly with the marketing and communications team to strategically develop, execute and analyze customer-facing communications that support the brand, programs, and marketing objectives. Requires marketing communications knowledge to guide clients toward effective solutions.

Essential Duties and Responsibilities:

  • Executes strategic communications plans that support brand, product and business groups activities; including assisting in the creation of integrated marketing communications plans (IMCP), creative briefs and downloads, use of appropriate channels, messages and communications tactics. 
  • Assists in global product positioning, messaging and core creative development working with marketing ensuring cross-functional collaboration. 
  • Works closely with manager to ensure IMCP and/or campaign plans are in alignment with marketing and/or business objectives. 
  • Establishes strong relationships with key stakeholders and communicates proactively to manage expectations, project timelines, and logistics. 
  • Analyzes, reports, and extrapolates IMCP and/or campaign results for stakeholders. 
  • Aligns with manager to ensure budgeting, planning and execution are integrated into overall departmental priorities. 
  • Maintains projects within allocated budget, proposing cost-saving measures where appropriate. 
  • Collaborates with external vendors to ensure initiatives meet expectations. 
  • Ensures all regulatory and internal approvals are gained for projects and tasks; maintains project records using department procedures and tools. 
  • Supports the planning, execution, post-event deliverables of webinars, tradeshows and other in-person events. 
  • Researches new event options using data from past shows and other relevant information to assess the relevance of events and advertising for alignment to business objectives. 
  • Works with vendors and internal resources to negotiate contracts, direct exhibit design, communicate to stakeholders, provide post-event analysis, and ensure event timelines are met. 
  • Assists with additional projects and duties as assigned.

Minimum Qualifications:

Required Education and Experience:

  • Bachelor’s degree in communications, marketing, or a related field. 
  • 2+ years of marketing communications experience.

Required Knowledge, Skills and Abilities:

  • Proficient in Adobe Suite (including Photoshop, Illustrator and InDesign). 
  • AP Style writing. 
  • Strong computer skills in Microsoft Office Suite. 
  • Ability to understand complex technical information. 
  • Strong written, verbal and presentation skills. 
  • Ability to build relationships with other teams and manage deliverables. 
  • Mature problem-solving skills for triage of complicated business challenges. 
  • Knowledge of multi-channel marketing best practices and fundamentals.

Preferred Qualifications:

  • Experience using digital project management software. 
  • Event and/or tradeshow coordination experience. 
  • B2B experience

« Back