Marketing Communications Specialist

Quality Bicycle Products


Quality Bicycle Products is in the business of bikes! From creating a portfolio of our own award-winning brands to distributing the top names and best products in the industry, we’re doing our part to further bike-kind. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, and Taiwan, QBP serves a network of more than 5,000 independent retailers and 450+ suppliers world-wide. We strive to be an extraordinary business to partner with and to work for and have made good on that goal for over 35 years. As a values-driven company, making the world a better place has always been at the heart of everything QBP does. We believe that our actions as individuals and as a company can make a difference, so we work every day to improve the sustainability and health of our industry and our communities.

We understand that it is our employees that make us successful, and we do our best to make QBP a fun and rewarding workplace. Our community is passionate about pushing creative boundaries, sparking innovation in the industry, living healthy lifestyles, and having fun. We have a welcoming environment that welcomes employees from all backgrounds and allows individuals to be themselves. QBP provides a lot of great perks for employees, including product discounts, commuting incentives, fitness and wellness programs, flexible schedules, weekly massages, and the ability to bring your dog to work.

Position Details

Marketing Communications Specialist
Twin Cities Metro
Bloomington, MN


As Marketing and Communication Specialist, you will be responsible for developing and creating marketing campaigns and communications that support company programs, services, and initiatives. This role will drive awareness and activation of initiatives, focusing primarily on a B2B audience. Successful candidates for this role are good communicators, with the ability to learn about myriad business operations and programs, and then can plan and create campaigns and communications to convey key messages to various audiences. This role reports to the Marketing Communications Manager.


  • Planning and helping execute external and internal QBP communications, including customer communications, news releases, and corporate messages
  • Develop, facilitate, and help execute external marketing campaign strategies related to company programs, initiatives, and business highlights focused primarily on a business-to-business audience
  • Determine and create key messages and content to support campaign and communication strategies
  • Partner with Digital Marketing Team to determine social media content plan, in support of overall Marketing Content Plan
  • Identify audiences, segments, and key messages for targeted campaigns in various stages of the customer journey
  • Monitor QBP-brand social media channels and develop necessary responses to comments
  • Define KPIs for each campaign to ensure it aligns with strategic goals, then track and measure the success of key campaigns
  • Support quick-turn communication needs fromi nternal stakeholder departments

What you need to succeed:

  • Strong interpersonal, collaboration, and relationship-building skills to effectively work with a broad group of people and personalities
  • Excellent verbal and written communication skills and adept at communicating complex, technical concepts in simple terms
  • Desire to grow professionally
  • Willingness to be curious and ask questions
  • Capable of handling multiple tasks and competing priorities under minimal supervision
  • Adept and experienced in how to effectively communicate across multiple channels and mediums
  • Ability to manage relationships with multiple internal and external stakeholders

Job Requirements:

  • Minimum of 2 years marketing and/or communications experience, including execution of campaigns and/or communications across multiple channels.
  • Proven strong writing, editing and communication skills, with a desire to improve
  • Bachelor’s degree in marketing or communications, or a related field.
  • Knowledge of digital and traditional marketing techniques.
  • Demonstrated track record of identifying and solving marketing and/or communication challenges in a timely manner
  • Ability to travel domestically one or more times a year, which includes flying by plane and driving a motor vehicle. 
  • Must possess a valid US driver’s license and fulfill the requirements of being a QBP Approved Driver

Modeling QBP Core Values:

  • Act with integrity
  • Be a true partner
  • Create something special
  • Deliver greatness
  • Keep the customer first

All candidates are subject to a pre-employment criminal background check.

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