Marketing Communications Specialist

SCOPE OF POSITION:

This key role acts as the “megaphone” for our global Building Products Fire Safety Go To Market business, enhancing our reputation and achieving measurable outcomes by driving awareness, perception, and preference. As a member of the Smart Infrastructure Communications Building Products team, this individual contributor will be responsible for partnering with the business to develop and execute a communications strategy and measure analytics across the full communications mix to support the marketing objectives and the long-term strategy for the Building Products Fire Business.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Includes the following and other duties may be assigned:

Digital Channel Management:

• Partner with marketing leaders to develop and execute campaigns across multiple digital channels (product and/or account-based campaign) 
• Website / Landing Pages 
• SEO 
• Paid Search 
• Advertising Strategy 
• Media partnerships 
• Organic social media

External thought leadership and content programming:

• Collaborate with marketing to design and execute a marcom strategy that influences external audiences. 
• Annual Strategic Comms Planning with Marketing 
• Work with Media Relations, position leaders in thought leadership roles (speaking engagements, interviews, panels, etc) that support the fire product business 
• Implement and manage various communication channels that help drive marketing and communication objectives as part of the complete communication program. (Elements can include, but not limited to, social media, digital communications, tradeshows, advertising, public relations, events, promotions, direct mail, brochures, website, audio-visual products, etc.) 
• Research, create, and publish customer success stories, projects, products and innovations across multiple channels

Internal marketing and communications strategy and execution:

Collaborate with internal communications on plans that engages and informs internal audiences and channel partners, promoting Fire business messaging and internal education:

• Alignment with other BU CM and SI CM functions to include Fire portfolio in broader programs 
• Yammer Group management 
• Sales enablement tools 
• Newsletters

Event and tradeshow program management

• Overall project management of tradeshows & events. 
• Budget alignment, management 
• Monthly metrics reporting

SUPERVISORY RESPONSIBILITIES:

• No

QUALIFICATIONS:

To perform this job successfully, an individual must be able to perform each essential duty at a consistent high-quality level. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• A self-starter, but a collaborative partner. Someone who is highly organized, driven, curious and EXCITED! 
• Proven communications skills with a demonstrated ability to research, analyze, plan, and execute in the areas of message development, strategic planning, demand generation campaign development and execution, employee communications, meetings management, and communications effectiveness measurement 
• Experience with social media tools, digital marketing, and communications platforms 
• Strong organizational, interpersonal, communication and networking skills 
• Excellent written and oral communication skills 
• Strong teaming skills including cross-cultural abilities 
• Ability to deal effectively with people at all levels of the organization 
• Ability to work under time constraints and adapt to change 
• Strong attention to detail and project management skills 
• Organizational skills and project management experience 
• Self-driven and resourceful to achieve goals independently as well as work well in groups 
• Ability and flexibility to adjust to changing requirements, schedules, and priorities

EDUCATION:

• BA in communications/marketing
• Domestic Travel: 10%

EXPERIENCE:

• 5-7 years successfully performing the planning, directing, executing of communications to internal and external stakeholder

SKILLS/PROFICIENCIES:

• Strong organization skills. 
• Strong understanding of communication channels and how to apply them effectively 
• Ability to handle multiple projects and meet deadlines 
• Strong customer service orientation. 
• Solid computer skills using Microsoft Office Suite 
• Ability to work under time constraints with multiple projects