Marketing Communications Specialist

As a member of the development team and reporting to the Chief Development Officer (CDO), the Marketing Communications Specialist is responsible for executing a comprehensive marketing and communications strategy that promotes the vision and mission of St. Joan Antida High School (SJA) to internal and external audiences, providing direct support to the Admissions and Development departments. Specifically, the Marketing Communications Specialist will oversee creative design for the school including; marketing, recruitment, development, and academic departments. The MCS will serve as the primary content creator for internal and external print and electronic communications, ensuring all collateral consistently follows brand standards, manage marketing campaigns (including social media platforms) and oversees the school website. Working in collaboration with the President, Director of Admissions and Enrollment, and Chief Development Officer, the Marketing Communications Specialist also works on media messaging and creation. Functions as a one-person unit providing agency support to all other functional areas.

Marketing & Design Work (50%):

• Manage marketing campaigns, working closely with both the campaign vendor and the CDO in monitoring effectiveness and success of campaign. 
• Manage updates to school website. Ensures website is consistently meeting Search Engine Optimization standards. Write content and make the site responsive to technology-savvy public, potential students and donors. Manages the school/events calendar on website. 
• Assist with management of school’s social media platforms, ensuring content is created and posted regularly. 
• Analyze marketing data collected from website, social media, and online advertisements. Provide progress reports and recommendations to aid Leadership Team in determining marketing decisions. 
• Increase SJA followers, likes, and overall school presence on social media platforms.
• Maintain a brand identity guide for the organization and help ensure brand standards are followed. 
• Serves as Project Manager, overseeing the creation of school marketing/advertising materials, including brochures, flyers, posters, invitations, specialty pieces, billboards, print and electronic advertisements, signage, donor kits, proposals, etc. This includes updated School materials; forms, applications, templates, fact sheets, t-shirts, etc. 
• Edit all published content from admissions and development. 
• Serve as the lead for designing and producing videos, images, advertisements and other digital marketing efforts. 
• Create print ads, radio spots and other creative content for advertising needs. 
• Help coordinate photography of key events and activities throughout the school year. 
• Works with Development team to ensure special event recognition and levels of sponsorship acknowledgement is carried out. 

Communications (40%):

• Draft copy and coordinate production as project manager for school’s primary communications, including newsletter, annual report, and monthly eNewsletter.
• Manage mass email correspondence to internal lists and external constituent groups. Works with Admissions and Development departments to create a quarterly e-Communications calendar. 
• Manages consistent messaging, language internally to provide consistency and a uniformity for SJA. 
• Collaborate with Associate Director of Development to create copy and design work for special event collateral (Auction, NUN RUN, Spaghetti with the Sisters), select donor appeal pieces and other printed communications. 
• Collaborate with Admissions to create copy and design work for admissions event and recruitment pieces. 
• Assists school leadership in building non-traditional marketing strategies to increase brand awareness in the Milwaukee community in addition to generating student enrollment leads.
• Assist in creating materials used for development proposals, presentation materials and reports. 
• Create, coordinate and post organization's social media to support recruitment, event, and program campaigns. 
• Work with CDO and President to develop media contacts to assist with sharing SJA story; assist with creation and distribution of press releases/media alerts. 
• Monitor and track media coverage and social media activity about SJA. 

Administrative (10%):

• Plans print production calendar to maximize cost-saving opportunities; coordinates printing and mailing services for all large projects.
• Works with development and admissions departments to create school-wide e-Communications and social media calendar. Manages process for regular exposure.

Position Qualifications/Requirements

Required:

• A Bachelor’s degree in graphic design, marketing, communications or a related field from an accredited college/university is required. 
• A minimum of 2-3 years of experience working in marketing, public relations, special events or communications role. 
• Qualified candidates will have exceptional oral and written communications skills, with the ability to communicate effectively with all internal and external school constituents and community members through all forms of written, digital and personal speech methods.
• Must be able to work well independently as well as a valued team player. It is critical this individual be highly organized with an attention to detail and ability to thrive in an environment with a focus on continuous improvement and a sense of urgency. 
• Excellent technical skills and proficiency in current graphic design and Microsoft Office software including Publisher, InDesign, Adobe Creative Suite, Word, Power Point, Excel, and PowerPoint. 
• Familiar with pre-press needs, postal regulations and able to communicate with printing professionals in order to reduce costs. 
• Proven success in producing radio and television PSAs, developing PowerPoint presentations and large format print applications such as billboards, banners, etc. 
• Experience working on digital marketing campaigns; knowledgeable of social media platforms. 
• Strong communication skills with the ability to manage across departments with staff members in a variety of roles on the organizational chart. Able to help staff strategize printing projects that support agency objectives and project/program outcomes. 
• Knowledge of photography; familiar with stock photography and guidelines. Enjoys the challenge of working on projects with limited budgets. 
• Candidate will be well-organized, detail and goal oriented, highly motivated, and possess the ability to handle varied projects and meet all deadlines. 
• Confidentiality of all information is both an expectation and a firm requirement. 

Preferred:

• Experience in a non-profit organization or in an advertising/PR agency setting is preferred.
• Experience working with developing and maintaining a website. 
• Experience working on digital marketing campaigns. 
• Graphic design background and ability.

Salary is competitive and will commensurate with experience. St. Joan Antida High School offers a full and competitive benefits package.