Marketing Communications Specialist

Do you love everything about marketing? Then this job is for you! It includes opportunities to be visionary and creative as well as tactical and focused. It includes all platforms so you can have fun in multiple media environments! Do you like to write? Great! It includes that as well. Don't let the title fool you. YOU will be in charge of marketing for our school from beginning to end! But most importantly, only apply if you will truly be committed to our mission to change the lives of young women in Milwaukee. We are here to make a difference and need you to want to do that as well. Read on if we've caught your attention! 

The Marketing Communications Specialist is responsible for executing a comprehensive marketing and communications strategy that promotes the vision and mission of St. Joan Antida High School (SJA) to internal and external audiences, providing direct support to the Admissions, Academic, and Development departments. Specifically, the Marketing Communications Specialist will oversee creative design for the school as well as execute all communication and marketing campaigns. This role will serve as the primary content creator for internal and external print and electronic communications, manage marketing campaigns(including social media platforms) and oversee the school website while ensuring all messaging consistently follows brand standards.

Marketing & Design Work (60%):

• Manage current marketing campaigns and monitor effectiveness and success. 
• Manage updates to school website, ensuring new and consistent information is posted regularly. 
• Will work to ensure website is consistently meeting Search Engine Optimization (SEO) standards. 
• Write content and make the site responsive to a multi-generational audience. Oversee school’s social media platforms, ensuring content is created and posted regularly. 
• Will create a supporting social media calendar to ensure consistency. 
• Analyze regularly collected marketing data and provide regular recommendations to both the Admissions and Development departments. 
• Maintain a brand identity guide for the organization and help ensure brand standards are followed for all internal and external materials. 
• Serves as Project Manager, overseeing the creation of school marketing/advertising materials, including newsletters, brochures, flyers, posters, invitations, specialty pieces, billboards, print and electronic advertisements, signage, outdoor banners, donor kits, proposals, etc. This includes forms, applications, templates, donor kits, fact sheets, awards, t-shirts, etc. 
• Serve as the lead for designing and producing videos, images, advertisements, and other digital marketing efforts. 
• Help coordinate photography of key events and daily activities throughout the school year for use in publications, on website and on social media platforms. 
• Manages relationships with outside marketing-related vendors or contacts (designers, printers, etc.) for organization. 
• Stays current on emerging graphic technologies and marketing design trends.

Communications (40%):

• Draft copy and coordinate production as project manager for school’s weekly and monthly communications via Constant Contact. 
• Manage mass email correspondence. 
• Collaborate with the Development team to create copy for special event collateral, select donor appeal pieces and other printed communications. 
• Collaborate with Admissions team to create copy for admissions event and recruitment pieces. 
• Assist in creating materials used for development proposals, presentation materials and reports. 
• Assist with creation and distribution of press releases and media alerts. Monitor and track media coverage and social media activity about SJA (outside of SJA’s social media platforms). 
• Serve as primary communications person for any emergency school closures. 
• This position will serve as an SJA staff member on the SJA Marketing Committee.

Required:

• To be on-site from 8-4:30 p.m. Some flexibility in schedule can be accomodated.
• A Bachelor’s degree in graphic design, marketing, communications or a related field from an accredited college/university is required.
• A minimum of 3-5 years of experience working in marketing, public relations, or communications role. 
• Experience working with developing and maintaining a website. Experience working on digital marketing campaigns. 
• Qualified candidates will have exceptional oral and written communications skills, with the ability to communicate effectively with all internal and external school constituents and community members through all forms of written, digital, and personal speech methods. 
• Must be able to work well independently as well as a valued team player. 
• It is critical this individual be highly organized with an attention to detail and ability to thrive in an environment with a focus on continuous improvement and a sense of urgency. 
• Excellent technical skills and proficiency in current graphic design and Microsoft Office software including Publisher, InDesign, Adobe Creative Suite, Word, Power Point, Excel, and PowerPoint. 
• Familiar with pre-press needs, postal regulations and able to communicate with printing professionals in order to reduce costs. 
• Proven success in producing digital advertising and large format print products. Experience working on digital marketing campaigns on various social media platforms. 
• Strong communication skills with the ability to manage projects across departments with a variety of staff members. 
• Able to help staff strategize printing projects that support agency objectives and project/program outcomes. 
• Knowledge of photography as well as familiarity with stock photography and guidelines. 
• Creativity in working on projects with limited budgets. Confidentiality around student safety, internal issues and crisis communication 

Preferred:

• Experience in a non-profit organization or in an advertising/PR agency setting is preferred. 
• Bilingual. 

Working Environment:

• Ability to work some evenings and weekends as well as attend early morning meetings outside of regularly scheduled work hours. 
• Must be able to tolerate noise. 

Physical Demands:

• Must be able to lift up to 25 lbs. 
• Must have correctable hearing and sight. Must be able to work independently. 
• Must be able to work with all common office equipment. 

This is a general outline of the principal functions of the position and shall not be construed as an all-inclusive description of all the work requirements that may be inherent in this position. 

Salary: $48,000.00 - $52,000.00 per year

Benefits:

• 401(k) 
• 401(k) matching 
• Health insurance
• Dental insurance 
• Life insurance 
• Paid time off 
• Vision insurance