Marketing Communications Specialist

Super Products LLC

Join the Super Team!

Super Products LLC, an Alamo Group Company, is a growing manufacturing company with a new headquarters in Mukwonago, WI and nationwide rental store facilities. We have been designing and manufacturing high quality vacuum truck equipment since 1973 that include the most innovative features available in the market.

Safety is our top priority. We pride ourselves on creating a safe and healthy work environment where our employees can grow and prosper throughout their careers. We offer competitive wages and a customizable benefits package that begins on day one of employment. Take the next step in your career and join a winning team!

https://www.superproducts.com/

Position Details

Marketing Communications Specialist
Job
Full-time
10/19/2023
Southeast Wisconsin
Mukwonago, WI

Position Summary:

You will work closely with the Director of Marketing to plan and develop marketing communication efforts. You will collaborate with cross-functional teams to strategize and create integrated marketing campaigns that effectively promote our products, services, and brand values throughout all touchpoints of the customer journey.

Essential Functions of the Job:

  • Content Creation: Lead the creation of high-quality content, including social media, press releases, bulletins, and marketing collateral. 
  • Campaign Management: Conceptualize, plan, and execute multi-channel marketing campaigns that drive brand awareness, lead generation, and customer engagement. 
  • Digital Marketing: Integrate communications strategies into online platforms, including email marketing, social media, website content, SEO, and PPC platforms. 
  • Trade Show & Event Management: Plan, coordinate, and execute industry conferences, shows, and events that include booth/location selection, working with vendors for services, developing messaging, coordinating internal travel pieces, and lead follow-up. 
  • Analytics & Reporting: Utilize data and analytics tools to measure the effectiveness of communication strategies and campaigns, providing insights for continuous improvement.
  • Lead Management: Assist in distributing leads to the field reps, collecting information, engaging with the lead generation tools, and looking for process improvements.

Knowledge, Skills and, Abilities (KSA's):

  • Understanding of marketing concepts, strategies, and tactics including segmentation, targeting, position, and the marketing mix. 
  • Proficient in maintaining brand consistently and effectively communicating brand values and messages, including tone of voice. 
  • Comprehensive knowledge of various communication channels such as digital marketing, social media, email campaigns, content marketing, and public relations. 
  • Understanding and familiarity with digital marketing tools and platforms, including social media management, email marketing, and analytics 
  • Proficient with Microsoft Office Suite. 
  • Experience with Adobe Professional Creative Suite, Graphic Design or Photo/Video Creation is a PLUS. 
  • Experience with WordPress is a PLUS. 
  • Experience with Google Ad words and/or SEO is a PLUS. 
  • Excellent organizational, interpersonal, communication and networking skills. 
  • Strong project management skills, capable of handling multiple initiatives simultaneously and adapting to changing requirements, schedules, and priorities.

Education and Experience:

  • Bachelor's Degree in Marketing, Communications, or a related field. 
  • 2- 5 years of experience in marketing or communication roles, with a focus on creating and executing successful campaigns.
  • Familiarity with industry trends, emerging technologies, and best practices in marketing communications.

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