Marketing Communications Specialist

SWM International

Started in 1545 in France, along with a long history as an innovator and specialty paper manufacturer, SWM has earned a global reputation as a leader in highly-technical, exacting materials that are critical components of our customers’ end products. Today, we produce our traditional papers, plus other engineered papers and new offerings, like a portfolio of resin-based materials and structures that serve a broad spectrum of industries and applications.

SWM's Advanced Materials & Structures segment, which focuses on resin-based rolled goods, includes a full range of TPU film and netting. The AMS group expands the company's product portfolio and end segments served, including filtration, medical and specialty industrials. SWM and its subsidiaries conduct business in over 90 countries and employ approximately 3,000 people worldwide, with operations in the United States, United Kingdom, France, Russia, Spain, Luxembourg, Brazil, Canada, Poland and China, including two joint ventures.

Position Details

Marketing Communications Specialist
Twin Cities Metro
Minneapolis, MN

Primary Responsibilities:

  • Follows all company established methods, policies, rules, practices, and procedures to ensure employee safety, product quality and efficient operations 
  • Responsible for the development and execution of traditional Marketing Communication functions including, but not limited to: graphic design, advertising, sample management, collateral development, trademark management, customer surveys, videography, photography, customer promotional items, public relations, event management (trade shows, customer events), market research and support 
  • Works closely with SWM AMS Leadership, Marketing and Commercial Segment Product Management teams to track ROI and execution of marketing initiatives to budget 
  • Partners cross-functionally with colleagues and vendors to ensure communications campaigns are completed on time and within budget 
  • Support and execute digital marketing programs including, but not limited to: website content management, digital advertising, e-mail campaigns and social media 
  • Utilize CRM system management information for marketing related initiatives 
  • Ability to travel approximately 20%


  • Bachelor’s degree in Marketing/Communications/Graphic Design or a Technical degree in a related field. 
  • 3+ years of experience in industrial marketing and/or digital marketing, or a combination of education and experience.

Required Skills:

  • Strong technical knowledge of marketing communications 
  • Meticulous attention to detail and ability to accomplish tasks with minimal supervision 
  • Ability to manage multiple projects and deadlines; manages the execution of communications through a variety of approaches (intranet, email, print, etc.) 
  • Must possess competency in areas such as prioritization, organization, flexibility, analysis, planning, and customer service 
  • Strong interpersonal skills and excellent verbal and written communication skills 
  • Ability to communicate with cross-functional colleagues to complete projects 
  • Ability to collaborate with teams in a global, matrixed environment 
  • Proficient in Microsoft Office suite and Adobe Creative Suite, experience with CRM is preferred 
  • Prior industrial manufacturing marketing and communication experience is preferred.

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