Marketing Communications Specialist

Vista Apex

Our Story

Vista Apex is a market leader in Endodontic and Restorative solutions. Vista Dental, having been a market leader in Endodontic Solutions was looking to apply their chemical and biomedical expertise to its restorative line. With the acquisition of Apex Dental Materials, an innovation powerhouse was formed. Together, the Vista Apex team has a passion for being a trusted partner who provides quality solutions for our Clinicians.

Our Product Development team has over a century of combined biomedical, chemical engineering and Dental Industry experience. Our mission is working with and innovating for Clinicians, to achieve better patient outcomes.

We are guided by our four pillars of innovation.

Clinician Involvement – Partnering with respected Clinicians is at the forefront of the Vista Apex Innovation strategy. Our Chief Dental Officer has partnered with some of the brightest clinicians in Dentistry to create a Clinical Advisory Panel that helps steer our innovation pipeline.

Operational Excellence – Our relentless pursuit of Operational Excellence positions Vista Apex to harness the power of agile product development and ensure optimal quality standards.

Industry Expertise – Backed by over a century of combined success in the Dental Industry, our team is poised to understand your needs as they evolve.

Quality Engineering – From product design to distribution, quality engineering is at the core of our business. Our meticulous attention to detail and commitment to constant improvement create an environment for superior results.

At Vista Apex, we dream big and work hard toward our vision to make Dentistry better for everyone.

Position Details

Marketing Communications Specialist
Southeast Wisconsin
Racine, WI


The Marketing Communications Specialist supports the design, creation, and delivery of marketing programs. Primary responsibilities include managing social media and email channels, including strategy, content creation, follower engagement, and reporting.

Essential Duties and Responsibilities include, but are not limited to the following:

  • Market awareness – high level of industry and product knowledge
  • Consistent customer engagement
  • Aware of competitive environment
  • Responsible for all company communications to customers (end user and distribution)
  • Product Launch – collaborate on integrated launch strategy for new products, assist with asset creation. and execute social, email, and other components
  • Interact with KOL’s to cultivate relationships, and manage speaking opportunities


  • Work with Product Management and Sales to develop cross promotional activity (i.e. quarterly offers, package stuffers, sample programs, loyalty programs etc.)
  • Manage webinars – plan, build content, promote, execute, follow up activity
  • Manage all digital – e-commerce, e-blasts, social media including development, execution, follow up programs and participation to gain end user communication
  • Responsible for website enhancements and maintenance
  • Provide distribution partners access to product content – images, descriptions, etc.
  • Work with Product Managers on marketing collateral creation and support
  • Develop creative content and copy for all ads
  • Primary point of contact for all national and international trade/media
  • Work with Sales and Product Management to build marketing schedules (trade/dealer)
  • Work with Product Managers to create product training elements (such as videos)

Sales Support

  • Trade show planning, support and travel
  • Develop, manage and measure promotional activity
  • Product training tools
  • Develop follow up activity from lead gen


  • Bachelor’s Degree in business, communications, journalism, marketing, or related field

Salary based on experience.

Vista / Apex Benefits:

  • 3 weeks PTO (paid time off). The first year is prorated from start date. PTO is accrued per pay period.
  • 11 company paid holidays per year.
  • Health insurance coverage, if elected, begins the date of hire and is available to all full-time employees. The employee has (8) options to choose from. HSA and FSA options available.
  • Dental and Vision insurance coverage is available to all full-time employees.
  • Vista / Apex has established a 401(k) program which begins immediately or at anytime the employee chooses to participate.
  • Vista / Apex provided employer paid group life insurance and personal accident insurance. Additional employee paid coverage available. Employee paid short- & long-term disability insurance available.
  • Other Benefits: educational assistance program, paid parental leave, annual summer picnic, annual Thanksgiving and Christmas party, Annual Taco Truck visit (this is a company favorite) and daily fun!

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