Responsibilities:
In this role, you will utilize your skills and experience to:
- Shape our incentives approach to achieve strong, coupon-based business results
- Work closely with brand teams to create consumer first coupon strategies, ideas and plans
- Champion innovative ideas across relevant channels and tactics, especially in the areas of: national coupons, retailer loyalty programs, digital offers and value stream
Be an incentives expert by always:
- Being curious about consumers and their interests and motivations
- Monitoring competitors and best-in-class peers and their strategies and actions
- Partnering with our vendors to maximize their respective insights and capabilities
- Identifying trends to anticipate the future and gain advantage via test and learn
Serve as key point of contact and connection with one or more external incentives vendors
Evaluate plan performance and delivery to make real-time updates and optimizations
Work with cross-functional partners to measure and refine strategies and executions
Capture and share learning and best practices with your brand teams and incentives peers