Marketing Communications Strategist

UW Health

UW Health is the integrated health system of the University of Wisconsin-Madison serving more than 600,000 patients each year in the Upper Midwest and beyond with 1,500 physicians and 16,500 staff at seven hospitals and more than 80 outpatient sites. UW Health is governed by the UW Hospitals and Clinics Authority and partners with the UW School of Medicine and Public Health to fulfill their patient care, research, education and community service missions.

Position Details

Marketing Communications Strategist
Southwest Wisconsin
Madison, WI

Join the #1 hospital in Wisconsin!

Bring your REMARKABLE Marketing and Communications Strategy to UW Health.

The Marketing Communications Strategist is responsible for developing and implementing strategic marketing communications plans to achieve client-specific marketing and communication goals. Devises strategies and executes measurable tactics that help reach specified goals. Understands key digital marketing activities to drive awareness and patient acquisition. Builds and monitors campaigns using project management software. Serves as a key point of contact between client and the Marketing Communications department.


  • Minimum: Bachelor’s degree in Marketing, Journalism, English or Communications field or the equivalent in progressive work experience. 
  • Preferred: Advanced degree in related field. Work


  • Minimum: A minimum of five (5) years of work experience in a progressively responsible marketing position, working closely with clients to develop and implement marketing plans with measurable results.
  • Preferred: Experience in developing and applying comprehensive marketing strategies in an academic health setting.

Work Schedule:

  • This full time, 40 hours per week position will work the following schedule: Monday – Friday between the hours of 8:00 am – 5:00 pm. 

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