Marketing Communications Writer Sr.

Anthem

Your Talent. Our Vision. At Anthem, Inc., it’s a powerful combination, and the foundation upon which we’re creating greater access to care for our members, greater value for our customers, and greater health for our communities. Join us and together we will drive the future of health care.

This is an exceptional opportunity to do innovative work that means more to you and those we serve at one of America's leading health care companies and a Fortune Top 50 Company.

https://www.anthem.com/

Position Details

Marketing Communications Writer Sr.
Job
Full-time
7/15/2020
Chicago Illinois
Chicago, IL

We are looking for an innovative experienced Multimedia writer who can help lead Anthem into the digital space--from ideation to execution. Bring your expertise to our innovative, achievement-driven culture, and you will discover lasting rewards and the opportunity to take your career further than you can imagine.

This role is responsible for providing advanced creative and technical advice and writing support for the development and implementation of highly complex digital marketing communication programs.Primary duties may include, but are not limited to:

  • Consults with business leaders to identify business objectives. 
  • Evaluates the effectiveness of communication plans and materials, and recommends digital communication strategies and implementation approaches which support usability principles, testing methodologies, and search engine optimization. 
  • Collaborates with creative teams on customer needs, and develops and implements digital communicationsolutions. 
  • Researches, writes, edits, and reviews multimedia content for digital programs 
  • Ensures all digital solutions and interactive experiences meet internal and external business and legal standards and follows appropriate corporate standards, guidelines, and approval processes. 
  • May assist in developing content for traditionally printed programs (marketing collateral, trade publication advertising, direct mail, etc.) as needed. 
  • Identifies improvement/efficiencies that support operational excellence, and supports business initiatives
  • Requires a BA/BS degree; 
  • 5 years of experience with digital solutions and multiple program types (collateral, advertising, direct mail, web, etc); or any combination of education and experience, which would provide an equivalent background. 
  • Experience in health care or managed care preferred. 
  • Knowledge of usability principles, testing methodologies, and search engine optimization required. 
  • Experience developing multimedia content for websites, Flash demos, web banners, email newsletters, interactive PDFs, multimedia animations, movies, micro sites, social media, etc. required.

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