Marketing Content Manager

Lamplight Farms

The W.C. Bradley Co. family of companies is one of the leading providers of outdoor leisure products in the world and W.C. Bradley Co. Real Estate is one of the leading commercial and residential real estate companies in the Columbus, Georgia area. This reputation for “being leaders in the field” also holds true for W.C. Bradley Co. team members. Employment with the W.C. Bradley Co. is a serious commitment, one that requires team members to be at their best to meet the ever-changing needs of the company and its consumers. The W.C. Bradley Co. understands these challenges and has responded by offering a work environment and Benefits programs that help team members balance the demands of work and family life. The company’s roots run deep with an enduring commitment to integrity and stewardship, and its reach is wide as it continues to grow in North America and around the world. Inspired by its history and heritage, the W.C. Bradley Co. today is focused on the endless and exciting opportunities that lay ahead in the global marketplace. What are you waiting for? This could be the company you’ve been hoping to find! If you want to work for a company that stands for something, serves others, and makes a difference in the world, then now is the time to consider becoming part of the W.C. Bradley Co. family of companies.

Position Details

Marketing Content Manager
Job
Full-time
3/20/2020
Southeast Wisconsin
Menomonee Falls, WI

Responsible for ensuring a consistent brand image and story for the TIKI Brand. Manage the marketing content across multiple platforms, formats, and mediums in support of sales growth, consumer engagement and retention, and brand loyalty.

Duties and Responsibilities:

  • Manage all marketing content for the organization across multiple platforms and mediums; ensure content drives traffic, engagement, and leads to consumer sales and loyalty.
  • Develop, manage, and maintain a content strategy in support of short-term and long-term marketing initiatives; continuously refine the strategy to maximize content performance, account for changing consumer dynamics, and technologies.
  • Develop and maintain editorial governance; ensure content is consistent with brand voice, style, and tone.
  • Optimize content for search and user experience.
  • Partner and collaborate with internal and external resources to create and deliver effective, scalable content which supports consumer engagement.
  • Collaborate with internal teams to develop, manage, and maintain an effective content marketing strategy and editorial plan which meets the business objectives of the organization.
  • Develop and maintain a content calendar and other tools in support of an effective content management philosophy; integrate content with brand campaigns.
  • Understand the target audience and optimize a marketing content path to deliver product sales.
  • Continuously measure and audit content marketing for effectiveness.
  • Maintain an up-to-date knowledge base and understanding of trends and best practices to include content creation, distribution, maintenance, retrieval, and re-purposing. 
  • Other duties as deemed necessary.

Requirements:

  • Minimum Education: Bachelor’s degree in Marketing, Business Administration, Communications, or related field of study.
  • Minimum Experience: Three (3) years of progressive marketing experience. 
  • Licensure/Certification(s): None

Knowledge, Skills and Abilities:

  • Strong knowledge of and proficiency applying proper grammar to written content.
  • Knowledge of marketing media channels and mediums. Knowledge of marketing standards of practice and concepts.
  • Knowledge of editorial/publishing standards of practice across multiple mediums to include written, digital, and social.
  • Knowledge of and proficiency using web analytic tools (i.e., Google Analytics). 
  • Proficiency using a Personal Computer (PC) to include MS Word and Content Management Systems (i.e., Klaviyo, Hoote Suite, and Magento).
  • Excellent communication skills and the ability to effectively communicate in writing and verbally in English.
  • Project management skills and the ability to effectively manage multiple competing priorities.
  • Analytical skills and the ability to understand complex information.
  • Organizational skills and the ability to maintain information in a logical and well-thought-out manner.
  • Ability to continuously apply a publisher/editorial mindset to work.
  • Ability to understand and translate targeted consumer preference into meaningful marketing content.
  • Ability to maintain regular and predictable attendance.
  • Ability to work in a constant state of alertness.

Physical Requirements:

  • Normal office environment.

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