Marketing Content Manager

Lamplight, home of the TIKIĀ® Brand

Lamplight, a W.C. Bradley Company, is headquartered in Menomonee Falls, Wisconsin. Beginning in 1964, Lamplight pioneered the development of an indoor lamp oil that was specially formulated to burn without smoke and odor. Lamplight expanded its line of indoor oil lamps and oil by illuminating yards with its outdoor torches and citronella fuel. To further build its position in the outdoor torch category, Lamplight acquired TIKI® Brand in 2001 and quickly started designing new TIKI® Brand products to appeal to a wide variety of people with different backyards, patios, and decks.

Today, Lamplight continues to enter exciting new territory with more stylish designs and innovative products like TIKI® Brand BiteFighter® Torch Fuel, which provides proven mosquito repellency, and TIKI® Brand Clean Burn™ Outdoor Tabletop Firepieces and Torch Fuel, which dramatically reduce soot and smoke. As long as there are outdoor gatherings, Lamplight will continue to invite family, friends, and neighbors to gather around the warm glow of its TIKI® Brand products.

https://www.linkedin.com/company/lamplight


Position Details

Marketing Content Manager
Job
Full-time
10/15/2020
Southeast Wisconsin
Menomonee Falls, WI

Responsible for ensuring a consistent brand image and story for Lamplight and the TIKI®Brand. Manage the marketing content across multiple platforms, formats, and mediums in support of sales growth, consumer engagement and retention, and brand loyalty.

Duties and Responsibilities:

  • Manage all marketing content for the organization across multiple platforms and mediums; ensure content drives traffic, engagement, and leads to consumer sales and loyalty.
  • Develop, manage, and maintain a content strategy in support of short-term and long-term marketing initiatives; continuously refine the strategy to maximize content performance, account for changing consumer dynamics, and technologies. 
  • Develop and maintain editorial governance; ensure content is consistent with brand voice, style, and tone.
  • Optimize content for search and user experience. 
  • Partner and collaborate with internal and external resources to create and deliver effective, scalable content which supports consumer engagement. 
  • Serve as the primary point-of-contact for third party Social Media management. 
  • Maintain the brand's blog site and idea/feedback section of the brand's website. 
  • Collaborate with internal teams to develop, manage, and maintain an effective content marketing strategy and editorial plan which meets the business objectives of the organization. 
  • Develop and maintain a content calendar and other tools in support of an effective content management philosophy; integrate content with brand campaigns. 
  • Understand the target audience and optimize a marketing content path to deliver product sales. Continuously measure and audit content marketing for effectiveness. 
  • Maintain an up-to-date knowledge base and understanding of trends and best practices to include content creation, distribution, maintenance, retrieval, and re-purposing. 
  • Other duties as deemed necessary.

Minimum Education:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or related field of study.

Minimum Experience:

  • Three (3) years of progressive marketing experience. Experience copywriting is preferred.

Licensure/Certification(s):

  • None

The W.C. Bradley Co. is known for its strong values and commitment to Team Members, their families, and the community. Our values set the standard for how we conduct our business, how we live and the way we care for others. In support of these values, the W.C. Bradley Co. is committed to supporting the overall health and wellness of our Team Members and we are pleased to offer them a quality benefits program that provides valuable health care and financial protection for you and your family. Some of the programs include: Medical, Dental, and Vision Insurance in addition to Life and Disability Insurance, a robust 401k Retirement Savings Plan, Paid Maternity & Paternity Leave, Vacation Time, Volunteer Time Off, and much much more. Visit us at jobs.wcbradley.com to learn more.



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