Marketing Content Specialist - Hybrid/Remote

Be The Match

About Be The Match

For the thousands of people diagnosed every year with life-threatening blood cancers like leukemia and lymphoma, a cure exists. Over the past 30 years Be The Match®, operated by the National Marrow Donor Program® (NMDP), has managed the most diverse marrow registry in the world. We work every day to save lives through transplant.

Position Details

Marketing Content Specialist - Hybrid/Remote
Twin Cities Metro
Minneapolis, Hybrid or Remote, MN


The Story Marketing team uncovers and understands stories across the enterprise, in order to create brand experiences that showcase audiences throughout the BTM ecosystem. The Marketing Content Specialist plays a critical role in developing multi-channel and audience strategies that will resonate, properly highlight those we serve/partner with, and drive brand affinity and/or action. This position can be hybrid or remote (US).


  • Works collaboratively with Marketing teams and business groups to understand business objectives and implements multi-channel content strategy to meet our audiences on their terms. 
  • Communicates proactively by providing recommendations, plans, project status, issues, barriers and solutions. 
  • Provides input on project/creative strategy that defines project approach and in-market tactics. 
  • Based on strategy and campaign plans, collaborates with creative partners to execute communications. 
  • Develops and maintains effective working relationships with stakeholders throughout the organization to effectively develop and implement creative strategy. 
  • Researches, uncovers, and manages outreach to potential story leads (paitents, donors, volunteers, etc.) through internal mechanisms and teams, and external research 
  • Collaborates with team leader to establish clear project goals, and then works to achieve those goals in collaboration with team. 
  • Tracks and analyzes project metrics and progress to goal. 
  • Regularly reports project results to their team leader. 
  • Provides meaningful updates to broader Marketing team and department. 
  • Provides recommendations for continuous improvement and optimization. 
  • Oversees storage and organization of all raw and refined story assets 
  • Manages consent and use of stories in-market – go-to resource internally to ensure stories are told appropriately and that all necessary approvals are in place 
  • Interprets and adheres to branding guidelines, and confidentiality policies for all audiences and proprietary Be the Match information


Knowledge of:

  • Content marketing, content strategy, content creation, problem-solving, ability to assess data and pivot quickly to optimize output.

Ability to:

  • Demonstrate strong relationship-management skills.
  • Demonstrate advanced written and oral communications, including writing and editing experience.
  • Implement effective campaigns to engage and motivate audiences across multiple digital channels including but not limited to social media.
  • Must exemplify our Be The Match Standards.

Education and/or Experience:

  • Bachelor’s degree with an emphasis in Marketing or related field.
  • 1-2 years of experience creating and implementing integrated marketing/communication plans and projects; engaging audiences to learn and take action.
  • Project management experience, including planning and execution; writing to public and professional audiences, across multiple communications channels.

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