Core Functions — Individual Contributor
- Prioritizes daily activities and aligns actions to support overall function and business strategy.
- Models our Uponor values and behaviors and demonstrates peer leadership to engage diverse audiences through effective collaboration and influence.
- In conjunction with leadership, provides input on individual performance objectives that are aligned with the functional and business strategy.
Activities of the Position:
Activities Performed -
Plan, write and create impactful content for use across Engagement Marketing channels and digital platforms, including websites, email marketing campaigns, social media, digital advertising, blogs, print materials, tradeshow booths and landing pages. Optimize content for search, add metadata, implement best practice digital marketing strategies and adhere to brand and digital guidelines.
Partner with members of the Engagement Marketing team, greater Marketing team, cross-functionally across the organization, as well with key outside agencies to develop content that supports engagement strategies. Conduct content audits, partner with digital team members to develop reporting dashboards and use analytics to inform content strategies and track results.
Develop and maintain the online user experience as it relates to content. Partner with digital team to update content within CMS and Showpad sales enablement tool.
Work cross-functionally or with other workgroups to ensure collaboration on shared goals.
Seek out opportunities to contribute to the business success through proactive involvement in team initiatives.