Marketing Content Writer

Edgewood College

The city of Madison is generally regarded as one of the best places to live and raise a family in America. Home to three lakes, Lake Mendota, Lake Monona, and Lake Wingra, Madison is a haven for all types of outdoor enthusiasts, including boaters, sailors, and bikers. As the capital, Madison is the seat of state government. It’s also home to the state’s major public university. Its public and private schools offer education that is superior.

As a member of our community of learners, you’ll have the opportunity to participate in our retirement program, tuition remission for yourself and your family, and a variety of highly valued fringe benefits

We offer a generous leave program in case one is in need of personal or family care.

Between health care programs, dental care, insurance and other intangible benefits, the total compensation package at Edgewood College is outstanding. It all adds up to a great place for a career of service to our students.

Edgewood College administers all employment practices without discrimination to ensure equal treatment of employees regardless of gender, sexual orientation, race, religion, color, creed, national origin or ancestry age, disability, or any other characteristic protected under applicable law. These practices include, but are not limited to, those pertaining to recruitment, hiring, transfers, promotions, tuition remissions, compensation, benefits, terminations, and selection for College-sponsored training.

Edgewood College admits students of any race, religion, color, sexual orientation, national and ethnic origin to all the rights, privileges, programs and activities generally accorded or made available to students at the College. It does not discriminate on the basis of race, religion, color, sexual orientation,ornational and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other College-administered programs. Edgewood College welcomes the rich diversity of the world’s culturesandperspectives.

Position Details

Marketing Content Writer
Southwest Wisconsin
Madison, WI

Edgewood College is seeking a Marketing Content Writer to promote the College through creating content for blogs, social media, articles, and the College website through the College’s brand voice and image. Responsibilities include creating a content calendar specific for the College’s social media channels, interviewing subject matter experts and conducting research to write related blog articles, connect with alumni, current students, faculty, and staff to write compelling articles, and write academic program, department, and webpages as needed. Additional responsibilities include assisting with photo and video content and production.

Reporting to the Associate Vice President for Marketing Strategy, the Marketing Content Writer is a full-time, in-person, position. While this position typically works 8 am-4:30 p.m. Monday through Friday, occasional weekend and evening hours will be required.

We are seeking someone who is:

  • An innovative thinker 
  • An independent worker
  • Resourceful and takes initiative 
  • Able to thrive in a busy and deadline-driven environment 
  • Flexible and adaptable 
  • Excited to multi-task


The Marketing Content Writer will be primarily responsible for strengthening and bringing greater visibility to the Edgewood College brand by:

Researching, creating, and curating a comprehensive content plan for the College.

  • Content specific to social media channels includes: 
  • Generate, edit, and publish scheduled content that aligns with strategic goals for engagement and awareness for the College’s external audiences. 
  • Channels include: Facebook, Instagram, LinkedIn, and YouTube 
  • Provide social media guidance, establish policies, and expertise for social campaigns. 
  • Track and report on the College’s social media analytics on a quarterly basis. 
  • Ensure the College’s brand identity, voice, tone, style is consistent to branding guidelines and across all platforms. 

Write and update content on the College’s website,

  • Curate and update content for the website, including photos, videos, student and alumni articles, program related blogs, and general content. 
  • Conduct keyword search and use SEO best practices to increase traffic to the College’s website. 
  • Identify target audience personas, trends, and needs for gaps in content available.
  • Partner with multiple departments, including Admissions, Advancement, and Academics, the Creative Director, and AVP for Marketing Strategy to research, prioritize, and curate content.
  • Conduct interviews with students, faculty, staff, and alumni to capture their story. 

Analyze and interpret data from social media analytics.

  • Measure and report performance of social media campaigns and assess against goals.
  • Create reports for review by the marketing and admissions team. Monitor competition and provide suggestions for improvement. 
  • Capture photos and videos, which would require attendance at campus events, athletics competitions, graduation, etc. 

Other duties as assigned

Necessary Education or Work Experience:

  • Bachelor's degree in marketing, communications, journalism, business or a related field
  • Minimum 2-4 years marketing and/or communications experience preferred

Required Knowledge and Skills:

  • Demonstrated ability to write, create a content plan, manage, and assess multiple social media channels 
  • Excellent interpersonal and oral communication skills 
  • Demonstrated creativity and ability to handle multiple projects while meeting concurrent deadlines 
  • Ability to establish and maintain strong and collaborative working relationships with key constituencies 
  • Proven content writing and SEO experience 

Specialized Technology Skills:

  • Experience with the Microsoft Office suite 
  • Experience with Photoshop, email editing software (Mail Chimp, IContact, Fire Engine Red, or similar program), and social media platforms
  • Experience with content management software (Sitefinity, WordPress, or similar platform) preferred 

Other Qualifications:

Edgewood College, an Equal Opportunity Employer, is committed to academic excellence through diversity in its faculty, staff, and students. Candidates must demonstrate multicultural competence — the awareness, knowledge, and skills needed to work with others who are culturally different from self in meaningful, relevant, and productive ways. Applicants from traditionally underrepresented populations including women and racial and ethnic minorities are especially encouraged to apply. The selected candidate must actively support the mission of the College by working with faculty, staff and students to share in our core values — truth, compassion, justice, partnership, and community.

Edgewood College’s Full-Time Employee Benefits Program focuses on providing a comprehensive, competitive, and cost-effective employee benefit program to support you in:

Staying Healthy:

  • Medical, Dental, and Vision Insurance 
  • Health Savings Account (HSA) 
  • Health Care & Dependent Care Spending Accounts (FSA) 
  • Employee Assistance Program

Feeling Secure:

  • Short- and Long-Term Disability Insurance 
  • Basic & Voluntary Life and Accidental Death & Dismemberment Insurance 
  • Critical Illness and Accidental Injury Insurance 
  • Identity Recovery Coverage 
  • 403(b) Retirement Account with Employer Match (up to 6%) 

Additional Benefits: Tuition Remission, Generous Paid Time Off Benefits

« Back