Marketing Coordinator - B2B

QuadMed

For employers who want to invest in their employees’ health and wellness, QuadMed provides onsite and near-site health centers offering primary care and select specialty services. Because we believe in a better way to provide health care. A way that lets providers and patients form true relationships; that promotes quality care over quotas; and that focuses on helping people stay well, not just treating them when they’re sick.

By providing health care that’s simple, accessible and affordable, our approach not only reduces health care costs for the employers, but it makes it easier for people to get the care they need, to have a partner in their health and wellness journeys and become active participants in their own health.

We embrace the patient-centered medical home model of care that emphasizes meaningful patient-provider relationships and team collaboration. With a focus on wellness, pre-disease and chronic condition management, QuadMed health and wellness centers promote better living through health education and lifestyle change, with a full scope of care to accommodate referrals.

Some health care professionals call what they do a job. We at QuadMed call it our passion.

http://www.quadmedical.com/

Position Details

Marketing Coordinator - B2B
Job
Full-time
8/20/2021
Southeast Wisconsin
Remote or Sussex , WI

QuadMed is seeking a Marketing Coordinator to join our growing Marketing Team. The B2B Marketing Coordinator is responsible for supporting the B2B Marketing Strategist generating and sustaining visibility and awareness of the QuadMed brand and value proposition among targeted audiences including employers and brokers/consultants for the purpose of driving new business and revenue growth in support of the sales team. 

This position is remote.

Main Areas of Responsibility:

Lead Generation

  • Assist the B2B Marketing Strategist in the development, execution and measurement of lead generation activities including the development of digital assets and content. 
  • Support the B2B Marketing Strategist and sales team in researching new prospects for lead generation campaigns within our prospecting database. 

Sales Content and Collateral

  • In partnership with the B2B Marketing Strategist, sales team and the creative team assist in the creation of marketing materials to support visibility and growth initiatives. 
  • Maintain a master file of all sales collateral and help to identify gaps, needs and timing for material refresh. 
  • Assist in the identification and development of case studies, testimonials, white papers and videos.

Digital

  • Update B2B website content including resources, events, industry news, etc. 
  • Assist with website and lead generation analytics. 
  • Assist with social posts for sales events and news updates. 

Conferences, Sponsorships, Memberships

  • Provide event coordination and support as appropriate for tours, sales presentations, and conference sponsorships and attendance. 
  • Facilitate the ordering of promotional items and maintain inventory tracking and control of these supplies; ship items as needed for conferences, sales events, client events. 
  • Maintain master inventory of booth supplies, sales materials and promo items. 
  • Coordinate and maintain industry memberships. 

Lead Management

  • Assist the sales team in responding to requests for information about QuadMed; follow-up from website postings and incoming sales calls and handoff to sales team as appropriate; engage with prospects in a way that creates a superior experience. Enter opportunities into Salesforce. 
  • Pull reports from Salesforce for bi-weekly new business review meetings and maintain Business Development Teams Calendar. 
  • Provide subject matter support in the management and ongoing development of Salesforce for the Sales and Marketing function. 
  • Maintain our participation in proposal/bid websites and mine for opportunities to bring forward to the sales team. 
  • Maintain our membership in broker websites and assist with updating QuadMed content.

 Proposal Development

  • In partnership with the Business Writer and sales team, schedule meetings to support the proposal process and provide tactical support in the creation of documents, subject matter outreach. 
  • Master RFPIO system used for proposal management; assist with loading proposals into the system, populating responses and assisting with content review and export. 
  • Maintain the master RFP attachment library. 
  • Assist with the formatting and submission of proposal documents which may include printing, binding and shipping. 
  • Maintain the reference database within Salesforce. 

General Support

  • Manage allocating invoices for departmental purchases; reconciling purchases made with the corporate credit card and securing check requests for payment of services. 
  • Respond to ad hoc and/or special requests from sales, marketing and other departments Assist with general project coordination duties as needed.

Experience:

  • Minimum two (2) year in a marketing, sales or communications role 
  • Previous RFP experience preferred Knowledge, 

Skills & Abilities:

  • Outstanding communication, organizational, planning and execution skills Technical skills/systems knowledge (e.g. Salesforce, RFPIO) along with the ability to stay atop of new advances in marketing technology 
  • Demonstrated ability in basic design 
  • Expert level PowerPoint and Word skills; familiarity with Microsoft Office Suite and Adobe Suite Ability to execute and implement projects with minimal guidance; good project management skills 
  • Desire to learn and grow professionally in the areas of marketing, business development and sales 
  • Other highly desirable skills – video production/editing, graphic design, writing, digital 
  • Effective positive human relations skills including tact, diplomacy, and ability to work with all levels of staff and leadership. 
  • Proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion

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