Marketing Coordinator - Consumer Reviews & Social

Generac Power System

As one of the leaders and largest suppliers of power generation equipment the work we do touches the lives of millions. Employees at Generac are encouraged to be innovative, and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac’s success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people’s lives and their own.

  • Agile
  • Innovative
  • Responsive

Generac is not only a leader in power but also a believer in being responsive to our customers and our communities. Generac has a strong history of giving back to the communities where our employees live and work. Additionally, our employee volunteer storm response teams support communities across the nation impacted by natural disasters.

Position Details

Marketing Coordinator - Consumer Reviews & Social
Southeast Wisconsin
Waukesha, WI

Our Corporate office in Waukesha, WI is seeking a Social Media and Marketing Communications Coordinator to join our Marketing team.

The Social Media and Marketing Communications Coordinator engages with our customers, prospects and other stakeholders through social and other electronic and printed communications. The key responsibility for this position is to lead the monitoring of our consumer review platforms and customer feedback through social media. This position also manages the Generac corporate social media presence, including the editorial calendar and reporting/analytics. This position leads our search engine optimization efforts, including coordinating an annual content calendar for search, and analyzing and sharing metrics for SEO. This position also takes an active role in providing copy-writing assistance to other marketing personnel and creative team members, ensuring a consistent tone and voice for copy needs across all types of digital mediia.

  • Coordinate the response to all inquiries for Generac and its brands on consumer review platforms and social media
  • Develop and implement a consumer review strategy that supports and encourages peer reviews as one essential component of the customer experience.
  • Find new ways to leverage peer reviews relevant to Generac’s products and services on other social media sites and blogs as well as other marketing and public relations initiatives.
  • Manage the Generac corporate social media presence, including editorial calendar.
  • Analyze and report on results from the Generac corporate social media.
  • Propose new and alternative ways to leverage social media.
  • Educate others across the company regarding social media strategies and tactics.
  • Coordinate an annual content calendar for search engine optimization content.
  • Build up team capabilities in SEO best practices. Measure and report on key SEO performance indicators.
  • Work with the marketing team to provide copy-writing support as necessary.
  • Using appropriate listening tools and technology, monitor trends in the markets we serve and appropriately apply that knowledge to our social media tactics.
  • Perform other duties as assigned.
  • Bachelor’s degree in Marketing, Journalism, Communication, New Media, or equivalent experience;
  • Minimum 2 years experience in a marketing function which includes developing and executing social media and SEO programs, as well as experience directly communicating with end customers in an online forum.

Excellent benefits including health, dental, vision, life, vacation, holiday, quarterly bonuses, onsite gym, cafe' and more!

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