As the part of a small marketing department, no two days will be exactly the same and you’ll dabble in a variety of marketing functions. But here’s an idea of how you’ll spend your time.
You’ll typically start your day by updating rates for posting in our branches and online.
From there you might begin designing components of a marketing campaign, working with others in the Marketing Department and across the company.
Depending on the day or hour, your work might include developing content for print, web, social, video or event projects.
You’ll be on top of the visual representation of the Guardian brand. Your day will often involve assisting branch offices and other departments with displays and marketing materials. You’ll strive to understand their unique needs and communicate the details of marketing initiatives to ensure the timely, accurate and consistent update of materials.
As you go about your day, you may generate and compile content from internal and external resources for Guardian’s social media channels and will contribute to the growth and engagement of Guardian’s social media presence.
Other digital platforms will be a part of your day too. You could be tasked with updating content on the Guardian employee Intranet, the public-facing website, and our online banking platform.
You’ll frequently have a tab of your browser open to our marketing automation system to design email content and assist with the development of campaigns.
You’ll spend some time beyond your desk too, as you maintain and restock inventory of marketing materials and supplies and coordinate distribution to our branches and other departments.
Throughout the year, you’ll have days where you’re spending your time coordinating logistics for Guardian’s participation in community or company events and communicating details to staff.
Your working relationships will extend beyond Guardian, as a part of your day may include communicating and coordinating projects with external vendors and partners.
Part of completing a marketing project in the credit union world means understanding and seeking the appropriate compliance review. You’ll often be responsible for reaching out to our Compliance Department for reviews and approval.