Marketing Coordinator - Hybrid

Regal Rexnord

Regal Rexnord Corporation (“Regal Rexnord”) is a leading manufacturer of electric motors, electrical motion controls, power generation and mechanical power transmission products and sub-systems, serving customers around the world in the general industrial, consumer, commercial construction, food & beverage, and alternative energy end markets, among others. Regal Rexnord sells its products and solutions to OEMs, through distributors, and directly to end-users. With the announcement of the acquisition of Altra Industrial Motion, a ~$2B global business with 9,000 associates, focused on Power Transmission and Factory Automation products, Regal Rexnord will become a $7.3B company with 36,000 associates globally.

You may not know it, but Regal Rexnord impacts your life every day. The company’s products enable the fans in HVAC systems that keep us comfortable; the power source that keeps smart buildings running; the agricultural and food service equipment that keeps us fed; and the conveyer systems that keep e-commerce flowing, to name a few of the applications where our products are used.

Regal Rexnord’s business purpose is to create a better tomorrow by energy-efficiently converting power into motion. This means creating innovative solutions while focusing on both customer needs and the company’s commitment to sustainability. The company’s industrial powertrain and automation solutions offerings are an important part of the company's growth strategy. The company’s strategy includes leveraging 80/20 to prioritize all activities, including product excellence, operational excellence and commercial excellence (i) driving organic sales growth through the introduction of innovative new products, with a particular focus on improving energy efficiency, (ii) establishing and maintaining new customers, as well as developing new opportunities with existing customers, (iii) participating in higher growth end markets and geographies, and (iv) identifying and consummating strategic, value creating acquisitions.

Position Details

Marketing Coordinator - Hybrid
Northwest Wisconsin
Wausau, WI

The Marketing Coordinator will be responsible for creating, writing, and executing a content strategy designed to drive traffic, engagement, and leads that ultimately increase demand for Industrial Motors and generator’s products and services. The Marketing Coordinator will also be responsible for ensuring content consistency and quality, tone of voice, and style, and is appropriately communicating the Marathon® and LEESON® brands across digital and print channels. Further, the Marketing Coordinator will assist the Marketing Manager in all the marketing activities.

  • Responsible for researching, authoring, and copywriting Industrial Motors and generator’s content portfolio including print and digital marketing communications, product brochures & catalogs, collateral material, customer presentations, white papers, newsletters, advertising creative, presentations, video scripts, email campaigns, and blog posts. 
  • Ensures brand consistency across the content portfolio. 
  • Work with sales and marketing leadership to identify business needs, and the most appropriate methods and mediums for distributing digital and print media content to employees, customers, and prospects. 
  • Gather technical information through research and subject matter expert interviews to develop messaging and positioning of the company’s products and services. 
  • Assist in managing trade shows and events execution to ensure an engaging presence at key annual shows. 
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, video clips, etc.) 
  • Direct and oversee graphic design and layout of content and other creative

Required Education / Experience / Skills:

  • Bachelor ‘s degree in Marketing or equivalent related experience. 
  • 2 - 5 years of content or Marketing Experience. 
  • Extensive knowledge of digital communications channels, and SEO positioning. 
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite), and applications (Web analytics, WordPress, etc.) 
  • Experience working with and managing outside agencies, graphic designers, photographers/videographers 
  • Creativity - must demonstrate high levels of creativity, flexibility, and problem-solving facility 
  • Ability to manage projects from inception through implementation and communicate progress throughout the process. 
  • Be able and willing to demonstrate excellent organizational skills

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