Marketing Coordinator - Social Media

VISIT Lake Geneva

VISIT Lake Geneva the premiere source for local information, bringing together businesses and community members in a united effort to promote Lake Geneva as a year-round destination for leisure, meetings and group travel, building the local economy, supporting the lakes area community, and improving quality of life for residents.

Position Details

Marketing Coordinator - Social Media
Southeast Wisconsin
Lake Geneva, WI

Under close supervision and direction from the Marketing, Communications and Development Director, the Marketing Coordinator plans, implements, monitors and recommends changes to the organization’s social media strategy and web content strategy. This position will assist the director to create a social media and website content calendar, including writing copy, developing graphics and using photos/videos. The position puts the plan into action and reports the Key Performance Indicators (KPI’s). 

The position will execute traditional and digital marketing plans, including writing copy and developing graphics. It coordinates partner co-op programs and provides graphic design services for event collateral, group sales brochures and sell sheets and creates digital ads. Uses judgement when projects necessitate outside services and oversees those relationships and budgets. The Marketing Coordinator serves as the Extranet Partner to the state tourism office, is the first point of contact for website maintenance and updates and collaborates with outside marketing vendors as directed. Ensures all photography is cataloged and easily retrievable and makes recommendations to secure new photography or procure existing photography. Serves as staff photographer/videographer as directed.

Knowledge, Skills and Abilities:

  • Proficient use of social media marketing and analytic tools.
  • Ability to effectively collaborate with Marketing, Partnership, Group Sales and Product Development teams
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snap Chat and other social media best practices and platforms.
  • Understands and applies SEO and web traffic metrics.
  • Understands audience and visitor persona research. 
  • Good understanding of web and social media KPIs. 
  • Proficiency with web design, publishing, promotional copy writing and graphic design.
  • Critical thinker and problem-solving skills.
  • Team player.
  • Time-management and multi-tasking skills.
  • Highly proficient interpersonal and communication skills.
  • Competitive salary
  • Insurance
  • PTO
  • Paid holidays
  • Simple IRA match program

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