Marketing Coordinator

Job Responsibilities:

• Accomplishes organization goals by accepting ownership for accomplishing new and different requests:exploring opportunities to add value to job accomplishments. 
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising, maintaining research databases.
• Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities
• Support marketing executives in organizing various projects
• Conduct market research and analyze consumer rating reports/ questionnaires
• Employ marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)
• Update spreadsheets, databases and inventories with statistical, financial and non-financial information 
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success 
• Prepare and deliver promotional presentations 
• Compose and post online content on the company's website and social media accounts
• Write marketing literature (brochures, press releases etc) to augment the company's presence in the market 
• Communicate directly with clients and encourage trusting relationships 
• Plans meetings & trade shows by identifying, assembling, and coordinating requirements 
• Maintain the company's website 
• Perform some graphic design work 
• Support outside sales as needed 
• All other tasks as needed 
• Updates job knowledge by participating in educational opportunity; reading trade publications

Requirements:

• Proven experience as a marketing assistant. 
• Good understanding of office management and marketing principles 
• Demonstrable ability to multi-task and adhere to deadlines 
• Well-organized with a customer-oriented approach. 
• Good knowledge of market research techniques and databases 
• Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Adwords etc.) 
• Exquisite communication and people skills 
• Experience with promotion through social media and updating websites
• Ability to utilize graphic design software 
• High School diploma; BS or BA in Marketing, Business or relevant field is a strong advantage

Skills and Qualifications:

Direct marketing, market segmentation, marketing research, coordination, project management, reporting research results, understanding the customer, process improvement, initiative, planning financial skills, web and graphic design. An ability to leverage social media.