Marketing Coordinator

Join the dynamic, innovative atmosphere at ASI Doors, Inc., the leading manufacturer of high-performance door systems within pharmaceutical, food and beverage, and industrial markets. ASI provides a competitive salary as well as an excellent benefits package.

Summary:

Collaborating with leadership and our outside marketing firm, you will manage the company’s brand equity and marketing efforts in the interest of growing sales revenue.

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Responsible for the development and maintenance of all marketing materials. 
• Write, edit and publish marketing content on ASI Doors’ products and industry, such as blog articles, white papers, advertising content, social media and website content, and press releases to be made available through various channels. 
• Manage company social media pages and communications. 
• Work in close collaboration with the product engineering team to coordinate the description, developments and news of our products and make them understandable and accessible through different communication channels.
• Actively monitor industry news and trends and write reviews, opinions, and comments on behalf of ASI Doors, staying ahead of the competition. 
• Work cross functionally within the organization to produce optimal, thoughtful, and industry-leading publications. 
• Revise and review publications to ensure that the tone and message comply with the brand strategy and that the material is free of errors. 
• Collaborate with graphic designers in the production of digital multimedia content.
• Participate in the annual planning of the content marketing strategy and consistently monitor to ensure objectives are being met. 
• Assist with event participation and management, i.e., tradeshows, customer visits, site visits, and company meetings. 
• Support sales and technical team with development of sales materials, such as customer presentations, sell sheets, brochures, and technical documents. 
• Independently solve moderately complex issues with minimal supervision, while escalating more complex issues to appropriate staff. 
• Manage all aspects of website content additions and content changes. 
• Monitor and analyze website traffic utilizing SEO tools and PPC services. 
• Ensure that all Internet Standards are met and that ASI Doors does not intentionally violate any standards that would place our domain in jeopardy. 
• Coordinate and manage mass customer related marketing and sales communications to include dealers, direct email campaigns, promotions, pricing updates, etc. 
• Manage product and application photo library. 
• CRM maintenance. Create and maintain databases and spreadsheets. 
• Provide monthly updates on progress of assigned objectives and metrics to leadership.

Education and/or Experience: Associate degree in Marketing or relevant field is required, Bachelor’s Degree preferred. Three to Five years Marketing Experience required.

Must be proficient in MS Office, use of CRM software and general marketing software including graphic design software.

Computer Skills: To perform this job successfully, an individual should have knowledge of Contact Manager Project Management software; Graphics Design software; Excel Spreadsheet software and Word Processing software.

Other Skills and Abilities: Graphic design and photography experience a plus. Ability to communicate and interview customers.

We offer a competitive benefits package with a generous bonus plan, 401(k) match, health, dental, vision, life, short and long-term disability, holiday pay and vacation time.