Marketing Coordinator

We are seeking a highly motivated and detail-oriented Marketing Coordinator to support our marketing team in developing and executing successful marketing campaigns in support of our Branding Solutions business. The ideal candidate should be a creative thinker with strong organizational skills and have a passion for marketing. He/she will thrive in a fast-paced, exciting environment and enjoy working as part of a team.

The associate will embody and execute our company core values within all day to day duties and responsibilities:

• We work as a team, leveraging our collective strengths
• We are passionate, bringing resiliency, creativity and grit
• We do what’s right with honesty, respect and accountability
• We are reliable, through innovative and streamlined processes
• We have fun, celebrating successes and learning from failures
• We build relationships, helping our colleagues and customers thrive

ESSENTIAL DUTIES AND RESPONSIBILITES:

• Assist in the planning, content development, execution, and measurement of marketing campaigns across various channels including email, social media, digital advertising, and events. 
• Assist in development of marketing materials such as sales collateral, emails, blogs, webinars, presentations, videos, etc. 
• Oversee improvements and new build out for content on BeerCup.com, including SEO and visual enhancements 
• Assist with creating engaging visual and written content that aligns with the brand voice and messaging and resonates with key market segments 
• Work with the marketing team to drive SEO in content creation and content programming as well as optimize content to improve campaign effectiveness 
• Coordinate select events and tradeshows, including pre-event planning, logistics, and post-event follow-up. 
• Monitor and analyze marketing KPIs and program metrics to report on campaign effectiveness with regards to revenue and gross margin contributions to the overall business 
• Work collaboratively with Sales on email marketing calendars and sales support materials to drive revenue within key, top volume accounts

EDUCATION AND/OR EXPERIENCE:

• Bachelor’s degree in marketing or a related field. 
• 2+ years of experience in marketing or a related field. 
• Strong project management skills with the ability to prioritize tasks and meet deadlines. 
• Excellent written and verbal communication skills; 
• Proficiency with Microsoft Office suite 
• Creative and resourceful thinker with the ability to bring new ideas and solutions 
• A fast learner; highly curious, and inquisitive. 
• Asks questions, researches, talks to a variety of people, and gets feedback to understand 
• Highly data driven and proven experience setting, managing, reporting, and optimizing campaign performance metrics 
• Ability to work independently as well as in a team environment. 
• High attention to detail and strong organizational skills. 
• Must be digitally savvy, resourceful, and a quick learner. 
• Beverage industry experience not required but strongly preferred 
• Experience using a website CMS (Magento) not required but a plus. 
• Experience using Adobe Creative suite not required but a plus.

We offer a great work environment and opportunities for growth and development. If you are passionate about marketing and enjoy working in a fast-paced, collaborative environment, we encourage you to apply for this exciting opportunity.