Marketing Coordinator

Concept Seating

Concept Seating provides sophisticated, ergonomic, and durable seating for intensive use, 24/7 environments and bariatric users. Dispatch centers, nuclear power plants, utility process control centers, security and surveillance operations, government agencies, and transportation hubs are just a handful of markets where our ergonomically-engineered chairs and stools are found.

Workers who must remain alert, focused, and productive benefit from Concept Seating products. Our chairs and stools will help minimize fatigue and discomfort for people of all body types by offering wide-ranging adjustability and premium materials. Best of all, we back our over-built products with the best warranty in the business.

In 2012, Laacke & Joys Company LLC (LJ Design & Manufacturing) purchased the assets of Concept Seating Inc. As the oldest company in Milwaukee that is still in operation, Laacke & Joys has been manufacturing continuously since 1844. This rich history of growing and adapting to change has helped Concept Seating to continue to expand into numerous vertical markets and increase product offerings and overall growth.

Position Details

Marketing Coordinator
Southeast Wisconsin
Brookfield, WI

We are seeking a Marketing Coordinator to facilitate the marketing initiatives for Concept Seating (70%) and LJ Design & Manufacturing (30%) to drive brand awareness and revenue.

Concept Seating is the leader in the 24/7 intensive use seating and the Marketing Coordinator will use digital and traditional channels to target public safety, state and federal governments, casinos, mass transit organizations, public/private utilities, and process control industries.

  • Support the marketing department’s initiatives with the planning, executing, and tracking of programs such as email, social media, PPC, SEO, and content for digital marketing. 
  • Maintain the Concept Seating and Concept Seating Government websites with current product information and other content as needed, following best website and SEO practices. 
  • Manage social media accounts, generate creative ideas for content and strategy, maintain a content calendar, schedule posts, and measure results. 
  • Coordinate Concept Seating PPC and SEO efforts. Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports of ongoing SEO and PPC programs. 
  • Coordinate email marketing campaigns, including copywriting, scheduling, testing, and results management. 
  • Create and edit marketing collateral materials and other graphic design projects such as brochures, sell sheets, white papers, sales presentations, etc. 
  • Coordinate joint marketing initiatives with console manufacturers, the Denise Amber Lee Foundation and other relevant industry partners. 
  • Provide support as needed for corporate and LJ Design & Manufacturing marketing initiatives such as serving as editor and publisher of theLaacke Link, photographing corporate events, content creation, etc.
  • Bachelor’s degree in marketing, communications, business administration, or a related field 
  • 2-5 years of B2B product and/or brand marketing 
  • Must have strong organizational and project management skills, as well as attention to detail 
  • Excellent written and verbal communication skills, as well as outstanding copywriting and proofreading skills 
  • Proficiency in Adobe Creative Cloud and Microsoft Office 
  • Experience with website development, WordPress a plus 
  • Familiarity with CRM systems and how they relate to lead and campaign management, Zoho experience a plus 
  • Must be a self-starter and able to independently move projects forward, prioritize tasks, and meet deadlines 
  • Must have strong analytical skills to digest metrics and create reports 
  • Ability to work independently and in a team environment 
  • Must be highly creative 
  • Occasional travel may be required 
  • Photo and video content creation experience is a plus

We Offer a competitive salary, health insurance, HSA, HRA, dental insurance, vision insurance, Llfe and accident Insurance, paid time off, paid Holidays, referral program, and 401(k) Retirement Plans.

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