Marketing Coordinator

About The Role

We are seeking a versatile and proactive Marketing Coordinator to join our central marketing team. This role is ideal for a well-rounded marketing professional who thrives in a fast-paced environment and enjoys working across a wide range of marketing functions. You’ll support business units with email campaigns, social media, website content (WordPress), content creation, and internal initiatives, ensuring brand consistency and effective communication.

Key Responsibilities

• Email Marketing: Build, test, and deploy email campaigns and newsletters, track performance metrics and recommend optimizations.
• Social Media Management: Assist with planning, scheduling, and publishing posts across multiple business unit social accounts (LinkedIn, Facebook, X, etc.); monitor engagement and trends.
• Website Management: Learn how to update and manage WordPress websites, including adding new content, landing pages, and imagery
• Content Creation: Assist with developing marketing collateral, blog posts, case studies, product sheets, and internal communication pieces.
• Project Coordination: Support cross-functional projects such as campaign launches, webinars, and events. Track tasks and timelines to ensure timely delivery.
• Analytics & Reporting: Monitor campaign performance and website traffic using tools such as Google Analytics; compile performance summaries and insights.
• Collaboration: Serve as a point of contact for assigned SPG business units, building relationships and translating marketing needs into actionable plans.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Relevant internship or project experience in marketing, communications, or a similar area.
• Working knowledge of email platforms, CMS (especially WordPress), and social media tools.
• Familiarity with graphic design and content tools (e.g., Canva, Adobe Creative Suite, Grammarly).
• Strong writing, editing, and proofreading skills.
• Ability to multitask and manage shifting priorities in a fast-paced environment.
• Collaborative and proactive attitude; comfortable interfacing with various internal stakeholders.

Preferred Skills (Nice to Have)

• Basic understanding of SEO best practices.
• Experience working in or with insurance, B2B, or multi-brand organizations.
• Familiarity with marketing automation tools or CRMs (e.g., HubSpot, Salesforce).
• Experience using AI tools, including ChatGPT, for content generation, research, etc.
• Video editing or animation tools (e.g., Canva Video, Adobe Premiere Rush).

Why Join SPG?

This is an entry-level role with high exposure and opportunity. You’ll work on a wide range of marketing projects, develop key skills, and be mentored by experienced marketers, all within a growing organization that encourages collaboration, creativity, and career development.