Marketing Coordinator

Support the development, execution and measurement of marketing campaigns and media plans to promote Marcus Performing Arts Center programs, with the primary goals of driving sales to meet revenue targets and increasing and sustaining audiences. Serve as project coordinator for print materials and seasonal website updates, including organizing internal/external approvals, managing vendors, and maintaining budgets and deadlines.

The following describes the general nature and scope of responsibilities for this position. Please note other duties and responsibilities may be assigned or removed at any time.

• Work with the Marketing team to identify new marketing opportunities and promotions, recommend actions, estimate costs, execute and manage projects to completion 
• Collaborate with production staff to secure and organize visual assets from artists 
• Works with in-house designer for content creation that is high in quality, ensures brand identity and adheres to value propositions and aligns with the buyer’s journey Works with artist marketing personnel and co-promoters for advertising and creative approvals.
• Participates in market research, sales forecasting, and strategic planning to assess and ensure sales demand 
• Tracks performance of promotions; presents reports summarizing information; makes recommendations based on analysis 
• Executes market research initiatives including online surveys  
• Analyzes and evaluates cost-effectiveness and return on advertising investment 
• Assists in research and execution of press materials 
• Serves as back-up for press interviews and appearances for artists 
• Must be available to work occasional evenings or weekends

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or abilities required. 

Experience

• Minimum of three years of experience in marketing, promotions, or advertising. 
• Experience working in a non-profit arts or cultural institution 

Knowledge, Skills and Abilities

• An interest in the arts and/or arts education 
• Ability to be appreciative of diverse perspectives, and a commitment to the organization’s initiatives regarding racial equity, diversity, and inclusion (REDI) Data-driven and familiar with analytics programs to collect campaign data to assist in optimizing marketing campaigns 
• Self-starter, desire to learn and contribute 
• Highly collaborative 
• Demonstrated ability to prioritize and manage multiple projects simultaneously as well as the ability to adjust to frequent changes. 
• Solid computer skills, including MS Office products: Word, Excel, and PowerPoint. Working knowledge of Adobe Creative suite helpful. 
• Experience with ticketing software or CRM database a plus. 
• Excellent verbal and written communication skills. 
• Excellent interpersonal and customer service skills.
• Excellent organizational skills and attention to detail.