Marketing Coordinator

Rural Mutual Insurance Company

Based in Wisconsin and serving our state's customers exclusively, Rural Mutual Insurance Company provides a full line of insurance products to individuals, families, farms, local businesses, towns and municipalities.

Rural Mutual has been recognized by the Ward Group as one of the top 50 property and casualty insurance companies in the country for the 13th consecutive year and is rated “A+" by AM Best.

We have also been named one of Madison Magazine’s “Best Places To Work”.

Position Details

Marketing Coordinator
Southwest Wisconsin
Madison, WI

Become an integral memeber of our Marketing team where you will coordinate and implement corporate communication projects.


  • Developmarketingmaterials for advertising campaigns.
  • Prepare campaign announcements for agents and employees.
  • Prepare marketing and production reports by collecting and summarizing sales data.
  • Maintain inventory of promotional materials.
  • Assist with arranging meetings, conferences, events and trade shows.
  • Coordinate and implement corporate communication projects.
  • Participate in creating brand awareness both internally and externally.
  • Assist in preparing, developing and implementing marketing and advertising strategies, plans, and objectives.
  • Onboard and offboard agents and staff.
  • Assist in creating agent Facebook pages.
  • Write communication material, such as press releases, feature articles and website content.
  • Assist in coordinating internal and external corporate communications to reflect consistent messaging.
  • Support marketing efforts and assist with marketing projects for print and electronic media.
  • Design content for social media with the Digital Marketing Specialist.
  • Track and Monitor leads and sales.
  • Create templates for the team to be more efficient in their posting on social media, blogs, email, and other channels.
  • Leverage technology to utilize time and budget more efficiently.
  • Other duties as assigned.


  • Degree in marketing or communications or equivalent work experience.
  • Effective writing and copywriting skills.
  • Creativite, outside the box thinker, team player who works well with others.
  • Organized and detail oriented and able to take direction to accomplish desired goals. 
  • Basic understanding of project management.
  • Willingness to take risks, eager to learn, humble enough to expedite the menial work of a campaign.
  • Participate in campaign decisions, contribute to market data analysis.
  • Effective communication skills.
  • Basic skills in all digital platforms.
  • Proficient in Adobe Creative Suite, Microsoft Word and Excel.
  • Available for occasional overnight travel.
  • Competitive compensation & benefit package.
  • Salary commensurate with experience.
  • Complete benefit package including health, dental, life and disability insurance.
  • Matching 401(k) plan.
  • Employee bonus plan.
  • Time-off benefits.
  • Flex Plan.
  • Education benefits.

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