Marketing Copywriter (formerly RehabPath)

Each year, 90% of people who need addiction treatment don’t receive it. One of the primary reasons is the difficulty in finding a treatment provider. As people increasingly turn to the internet over family, friends, or medical professionals to find care, RehabPath is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment.

Launched in 2017, (RehabPath0 is a late-stage startup based in Madison, WI, on a mission to be the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable and looking to aggressively capture the market opportunity as we scale to $100M ARR over the next 4 years.

Our core values aren’t just words to us! They define who we are and how we work. People who are successful at

  • Regularly show compassion and empathy for customers, patients, and colleagues
  • Display vulnerability by demonstrating authenticity with themselves and encouraging it in others
  • Strive for growth and humbly seek to improve in all aspects of work
  • Demonstrate joy and a positive attitude in every interaction, from office conversations to solving difficult problems
  • Exhibit accountability by not only fulfilling their responsibilities but helping others in their work as well
  • Embrace creativity by testing the norms and being open to new ideas

Position Details

Marketing Copywriter
Southwest Wisconsin
Madison, WI

We seek a talented Marketing Copywriter to join our dynamic team in our Madison office.  This person will play a key role in shaping our provider-focused advertising efforts. You will develop, write, and meticulously refine content spanning treatment center and program descriptions, social media posts, ad copy, and landing pages. Your responsibilities will extend to editorial tasks such as proofreading, copyediting, fact-checking, and formatting for center profiles and their related social media content. The ideal candidate will bring a passion for crafting compelling copy that drives brand awareness, engagement, and conversion, strong writing and editing skills, and it is crucial for the writer to understand that while they are crafting content for the customer, they must also uphold our brand, mission, and values.

A key aspect of this role is maintaining objectivity and remaining unbiased in all communications, in-depth understanding of our company’s mission, products, and services. As a Marketing Copywriter, you will play a crucial role in engaging with providers and centers during their onboarding process to gather detailed insights into the unique aspects of their programs.

Your primary responsibility will be to craft and regularly update engaging profiles for our site that accurately reflect these programs in accordance with our brand voice and guidelines. Additionally, you will ensure that all content is current and resonates deeply with our patient population, aiding their recovery journey. A deep understanding of the provider landscape and patient needs is essential, as your goal is to effectively communicate relevant information to those seeking help. This position is critical to bridging the gap between providers and patients by delivering clear, impactful content.



  • Develop creative and strategic copy for marketing materials, including but not limited to provider-based advertising content, center and program descriptions, social media posts, advertisements, and landing pages.
  • Participate in onboarding meetings and virtual tours with centers, engaging professionally to create unique content, recognizing that this content is dynamic, akin to a living document, and subject to evolution and refinement.
  • Follow established and evolving content and performance management style guides.
  • Contribute to social media content creation related to the above.
  • Monitor and analyze the performance of marketing campaigns to assess the effectiveness of copywriting strategies and identify areas for optimization.
  • Support overall marketing objectives and timelines, contribute to developing and maintaining an active calendar with availability for client-facing calls and ongoing copywriting/editing needs.


  • Proofread, copyedit, and fact-check written content for accuracy and clarity.
  • Correct grammar, spelling, and punctuation errors.
  • Create content that adheres to established and evolving copywriting, content style guides, and APA guidelines.


  • Excellent communication and interpersonal skills
  • Appropriate netiquette and etiquette
  • Ability to effectively collaborate with our customers, providers, centers, and other relevant stakeholders.
  • Demonstrate openness, flexibility, and professionalism in client-facing roles, engaging with customers to identify and define their content requirements.
  • Ability to work independently and as part of a team
  • Collaborate with cross-functional teams, including content, design, product, and sales, to ensure alignment and cohesion in messaging across all marketing channels.


  • Craft engaging, distinctive content that captures the centers' unique characteristics while resonating with the patient journey.
  • Align with content and customer trends, as well as market changes, to peak interest and engage people across a variety of content initiatives and projects


  • Familiarity with publication systems and tools.
  • Develop proficiency and the ability to quickly learn the coding skills and processes needed to input written content into the backend system.
  • Openness to learning other technologies utilized at RehabPath.


  • Conduct comprehensive, preliminary research to gain insights into center onboarding processes, market trends, consumer behavior, and the competitive landscape.
  • Leverage patient and provider journey insights within the recovery process to enhance copywriting efforts.
  • Ability to understand trends and techniques of social media and RehabPath’s online presence to integrate customer content.

Time Management:

  • Strong organizational and time management skills
  • The ability to prioritize tasks
  • The ability to set goals and plan for them
  • The ability to be flexible and adjust to timelines that are ever-evolving and
  • Ability to work under pressure and with tight deadlines

Required Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, English, or related field
  • 3-7 years proven experience as a copywriter, preferably in a fast-paced environment or agency setting
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy
  • Creative thinker who can generate innovative ideas and translate them into engaging copy that resonates with target audiences
  • Proficiency and familiarity with content management systems (CMS)
  • Great attention to detail
  • Ability to give constructive feedback
  • Excellent communication and interpersonal skills
  • Strong organizational and time management skills

What we think will improve your chances of success:

  • Excellent professional communication and etiquette skills with both internal team members and external client-facing interactions
  • Experienced in a start-up environment
  • Autonomous and self-driven to own projects and produce quality outcomes
  • Ability to adapt to changing workloads and priorities
  • Drive and flexibility to meet tight and evolving deadlines
  • Strong multitasking skills

The compensation range for this position is $60,000-80,000 plus eligible benefits. Compensation may be adjusted based on tenure and experience.

Dane County Housing Stipend: We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $689/month in addition to your salary ($8,268/yr; half of the Fair Market Value of a 2BR apartment in Madison according to

Benefits and Perks:

This role is eligible for the following benefits and perks:

  • Medical,Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents)
  • Short- and long-term disability and basic life insurance
  • 401K (100% company match up to 3% and 50% on the next 2%)
  • Paid time off, paid holidays, and leaves of absence
  • Education Assistance (for educational coursework directly related to your role)
  • Flexible hybrid and work-from-home policy

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