Marketing Creative Strategist

Saint Mary's Press

About Saint Mary's Press:

Hands-on. Hearts touched.We are a nonprofit, Lasallian Catholic publisher administered by the Christian Brothers of the Midwest District, based in Winona, Minnesota. Inspired by the teaching of St. John Baptist de LaSalle, our mission is to touch the hearts of young people of all ages with the good news of Jesus Christ.

Position Details

Marketing Creative Strategist
Twin Cities Metro
Bloomington, MN

The Marketing Creative Strategist is the job for the person with great marketing instincts and passion, involving development of integrated, cross-platform campaign concepts that communicate through story compelling and emotionally engaging product and brand campaigns. This position collaborates on the marketing team, ideates on brainstorming sessions, conceptualizes campaigns, listens to all stakeholders in a project or campaign to result in campaigns and efforts that move the audience to adoption, along with assigning projects to staff and helping to drive execution.

It is essential that this position be able to complete and support the following functions:

  • Help concept marketing creative campaigns and copywriting, including print collateral, websites, email campaigns, social media and publicity promotions. 
  • This is a position that requires adaptability, agility, dynamic, iterative approach. This is a creative conceptualizing position as well as a roll-up-the-sleeves and get it done position. One day may be brainstorming product concepts, the next may be storyboarding a comprehensive, multi-channel integrated digital campaign, and the next may be writing copy or crafting an email campaign for lead generation or nurturing leads, or creating the schedule for all marketing campaigns. 
  • The Marketing Creative Strategist is a leader who can maximize the talents of others with whom they collaborate. The Creative Strategist has to inspire others and draw out the depth of creativity of the entire team. 
  • This role is ideal for someone who’s hungry to take, own and run with concepts–who can take a problem, concept a solution, and then craft winning concepts to drive for lead generation and adoptions

Required Skills and Aptitudes:

  • Degree in Marketing, Communications or related degree or equivalent experience. 
  • While a degree in marketing, communication arts or a related field is a bonus, the Creative Strategist more importantly must possess a high degree of self-initiative and drive, boundless creative energy, mastery of storytelling, highly developed marketing communication instincts, and a passion for our audience and message. We’re looking for someone who brings 3-5 years’ experience in creative work, campaign concept development and execution, and project management to join our team that works in an open collaborative work environment. 
  • Thorough understanding of interactive communications (i.e., website, email, social media) and delivery systems, processes, and user interface design as well as industry best practices. 
  • Knowledge of layouts, graphic fundamentals, and ability to storyboard or translate ideas to designers. 
  • Strong working knowledge of experience design, brand development, and multi-channel marketing concepts. 
  • Knowledge of both print and interactive marketing capabilities. 
  • Excellent leadership skills, including the ability to pitch and present winning concepts. 
  • Excellent communication skills. 
  • Passion, Integrity, and Energy!

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