Essential Duties and Responsibilities:
1. Serves as both a creative resource and Supervisor for the Marketing creative team.
a. Ensures brand, tone of voice, writing, and quality standards for all marketing deliverables are consistent and on par with organization expectations.
b. Oversees timelines and planning of marketing projects in collaboration with marketing leads, marketing and public relations manager, and marketing projects coordinator.
c. Promotes and utilizes strategic marketing practices with proficiency, including the use of planning briefs, kickoff meetings, and project debriefs and measurements.
d. Oversees marketing creative processes and flow of work.
e. Coordinates overflow and special project work with outside creative agencies. Initiates scope, creative brief, and any required requests for proposal necessary to utilizing outside services.
f. Acts as an individual contributor to creative team through copywriting, designing, project management, or multimedia expertise – utilizing, directing, and modeling best practices in these areas.
g. Serves as an advocate for learning, adopting, and promoting the use of marketing project management systems and other marketing technology tools and systems upgrades and transitions
2. Supports Manager of Marketing and Public Relations with Process Management
a. Identifies areas, coordinates planning, and executes actions for continuous improvement in creative and department processes.
b. Contributes to strategic planning for department as member of department leadership.
c. Helps monitor publication and event collateral budget in coordination with marketing division leads and manager.
3. Leads and directs assigned staff
a. Leads and directs assigned staff: i. Coordinates work schedules to ensure proper coverages, ii. Approves time off, reimbursable expenses, and changes to work schedule, and iii. Leads the performance evaluation of assigned staff
b. Coordinates work activities of assigned staff; organizes and prioritizes projects and workload; effectively delegates and monitors work
c. Provides direction for day to day operations
d. Ensures adherence to quality standards, deadlines, and proper procedures; correcting errors or problems
e. Provides coaching and feedback to assigned staff; Provides regular progress reports to Manager of Marketing and Public Relations
f. Functions as a role model
4. Other duties as assigned.