Marketing Data Analyst

Network Health, Inc

Network Health was founded in 1982 and is co-owned by Ascension Health and Froedtert Health. Our relationship with our owners allows us to be responsive to our communities and develop plans based on their needs. Today, Network Health offers services to employers of all sizes, Medicare Advantage plans and individual and family health insurance services in 23 counties throughout Wisconsin. We employ just under 500 associates and serve more than 100,000 members.

Network Health’s success is rooted in its mission to create healthy and strong Wisconsin communities. It drives the decisions we make, including the people we choose to join our growing team. We believe in making health insurance less complicated for everyone and in building relationships with the doctors and hospitals in our network. The first step in building those relationships is making this a great place to work.

Each year, the Centers for Medicare & Medicaid Services rates Medicare plans on various measures of quality and service on a scale of 1 – 5 stars. For 2022, Network Health earned a 5 out of 5 Star rating for our Medicare Advantage PPO plans—Medicare’s highest possible rating.

https://networkhealth.com/


Position Details

Marketing Data Analyst
Job
Full-time
6/24/2022
Southeast Wisconsin
Brookfield or Menasha, WI

Network Health’s success is rooted in its mission to create healthy and strong Wisconsin communities. It drives the decisions we make, including the people we choose to join our growing team. Network Health is seeking a Marketing Analyst to join our organization.

The Marketing Analyst gathers, validates, maintains, analyzes and manipulates data used in marketing reporting and decision-making processes, supporting cross-departmental business goals, lead generation and sales. This position uses a variety of methods and tools to develop and document reports, executive summaries and recommendations that support ongoing marketing performance improvement and ad hoc research. The Marketing Analyst interprets data, identifies trends, establishes and uses benchmark data and presents data insights and information in clear, concise and useful formats, including data visualizations. This individual is responsible for the marketing department’s lead management and tracking software, data integrations, lead workflows and marketing data management.

Job Responsibilities:

  • Creates, deploys, analyzes and reports on all multi-channel marketing campaigns, their performance and trends. 
  • Conducts marketing data analysis and produces marketing performance reports on leads, digital marketing, marketing campaigns, fulfillment and department goal progress. 
  • Serves as the primary administrator for the marketing department’s lead management and tracking software, email marketing automation software, lead workflows, data integrations, lead tracking, campaigns, duplicate management, unique phone numbers and URLs, performance reporting and alignment of cross-departmental business processes to support lead generation and sales. 
  • Digital tools including, but not limited to, Google Analytics will be used to measure digital campaign performance versus KPIs to determine return-on-investment (ROI) and make recommendations on improving future performance. 
  • Works with data visualization, query, and/or BI tools, such as Tableau and Power BI, to create comprehensive visualizations of complex information from integrated data sources and databases. 
  • Validates reports to ensure data accuracy. Understands and interprets prospect and lead data, campaign performance data, marketing performance reports and the analysis of marketing data to identify trends and opportunities. 
  • Makes recommendations for campaign improvements and optimizations by presenting information in clear, concise and useful formats. 
  • Leads the purchasing and loading of prospect lists and is responsible for prospect and lead data. Works with market research vendors and agencies, conducts market research data analysis and provides reports and executive summaries on actionable insights. 
  • In cooperation with marketing leaders, develops strategies and plans for effective lead management enhancements, reporting enhancements and process improvements. 
  • Manages projects and collaborates with various internal departments and functional areas to ensure effective and efficient reporting supporting marketing, departmental and corporate strategic priorities and goals. 
  • Participates in marketing and communications strategy development and campaign planning, bringing appropriate data forward to validate assumptions and drive decision making.
  • Bachelor’s degree in marketing, computer science, statistics, business or related technical or scientific field. Or equivalent work experience as an analyst, data scientist, market researcher or similar role involving analyzing datasets and developing actionable insights from them.
  • Minimum three years of experience with statistical analysis, trend analysis, report development and data analytics required. 
  • Experience in lead management and tracking software, serving as an administrator and managing lead data highly preferred. 
  • Experience with marketing automation tools and platforms, such as Salesforce Marketing Cloud, Pardot and/or HubSpot, highly preferred. 

* This position is a hybrid role (Mon, Wed and every other Friday in office) and is flexible to work out of our Brookfield, WI or Menasha, WI offices.

Pay: $75,000.00 per year

Benefits:

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Disability insurance
  • Employee assistance program
  • Flexible schedule
  • Flexible spending account
  • Health insurance
  • Life insurance
  • Paid time off
  • Retirement plan
  • Tuition reimbursement
  • Vision insurance


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