Marketing Data Scientist

UW Health

UW Health is the integrated health system of the University of Wisconsin - Madison serving more than 600,000 patients each year in the Upper Midwest and beyond with 1,500 physicians and 16,500 staff at seven hospitals and more than 80 outpatient sites. UW Health is governed by the UW Hospitals and Clinics Authority and partners with the UW School of Medicine and Public Health to fulfill their patient care, research, education and community service missions.

Position Details

Marketing Data Scientist
Southwest Wisconsin
Madison, WI

Apply data science to make a real and meaningful impact by working directly with the digital marketing team at the #1 health system in Wisconsin so we can push the boundaries of advanced analytics.

We are seeking a Marketing Data Scientist to:

  • Oversee the configuration of Google Tag Manager and Google Analytics to provide meaningful insights and visualizations using Google Data Studio and/or other visualization platforms.
  • Oversee the integration of disparate data sources, working with Enterprise Analytics to feed digital marketing data into the Enterprise Data Ecosystem.
  • Be and agent of change, offering our patients a new, personalized experience driven by data analysis and interpretation.
  • Lead the development of a data-driven culture in Marketing and the demonstration of effective data-driven strategies that drive growth and revenue.
  • Turn raw data into storytelling that can drive marketing decisions.
  • Prepare the digital marketing team for CRM integration.
  • Analyze digital marketing data to provide recommendations for digital advertising campaign optimizations.

Our Commitment to Diversity, Equity, and Inclusion:

UW Health is committed to being a diverse, equitable, inclusive and anti-racist workplace and is an Equal Employment Opportunity, Affirmative Action employer. Our integrity shines through in patient care interactions and our daily work practices as we work to embrace the knowledge, unique perspectives and qualities each employee and faculty member brings to work each day.Applications from Black, Indigenous and People of Color (BIPOC) individuals, LGBTQ+ and non-binary identities, women, persons with disabilities, military service members and veterans are strongly encouraged. EOE, including disability/veterans.

Work Schedule:

Applicants living in Illinois or Wisconsin may be able to work remotely. This will be discussed during the interview process. 


  • Minimum – Bachelor’s degree in Computer Science, Statistics, Data Science, or relevant quantitative Engineering field. Four (4) years relevant work experience may be considered in lieu of Bachelor’s degree).
  • Preferred – Master’s or Doctorate degree in Computer Science, Statistics, Data Science, or relevant Engineering field.

Work Experience:

  • Preferred – Two years of data science or machine learning engineering experience including delivering high quality data science solutions to stakeholders. Two years of experience with data and statistical analysis preferably with large data sets or unstructured data (free text, images, machine or IoT). One year of experience in healthcare (provider or payer).

Licenses and Certifications:

  • Preferred – Epic certifications in Cogito. Epic badge or certification in Cognitive Computing Platform.

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