Founded in 1943, Highland Bank is a privately-held, business-focused bank, serving small business and individual customers throughout the Twin Cities metro area. Through on-line channels, Highland offers services to individual customers outside of the Twin Cities.
Our specialty is small business lending, with emphasis in real estate lending, commercial/industrial loans, and government-backed loan solutions. Highland Bank operates out of five offices, enhanced by technology and a robust online presence.
The Highland Team brings value to its customers as trusted advisors and meets the client’s financial needs with competitive financial solutions.
Highland Bank keeps its customer FED by; providing financial services Fast, making access to decision-makers Easy and employing individuals who are Dedicated to your success.
Member FDIC. Equal Housing Lender.
ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following, other duties may be assigned.
1. Website Content/Digital Marketing
- Work with developers to optimize website content and design elements with the objective of supporting the bank strategies related to bank product and services.
- Facilitate the integration of digital advertising programs in the bank’s marketing plan.
- Manage and maintain page content to enhance engagement.
- Ensure website and bank app are within the bank brand standards.
- Produced and provide monthly reports to track and manage KPIs and other marketing campaign results within established objectives.
- Monitor technical advancement and peer groups, making recommendations that support ongoing service delivery standards.
2. CRM/List Service Administration:
- Maintain proficiency in the CRM programs that support Commercial and Retail sales teams to ensure integration between Marketing Campaigns and sales activities, and to provide improved tracking reports.
- Build Retail campaigns in the CRM Marketing Module to facilitate campaign monitoring.
- Generate and prepare segmented customer and prospect lists for a variety of marketing communications purposes including but not limited to email, direct mail and event invitations.
- Leverage system data to develop and share demographic profiles of existing and prospective customers.
- Coordinates with CRM owner to resolve any data issues identified.
3. Email Platform Administration:
- Build and execute email communications to support bank communications plans.
- Maintain email database integrity by reviewing system reports and taking action to keep lists current.
- Provide campaign reporting to sales teams and leadership as appropriate to support sales or communication efforts.
- Ensure communications meet all applicable compliance standards for content as well as format and delivery requirements.
4. Departmental Recordkeeping:
- Maintains invoice folders and assist with monthly budget tracking.
- Formats KPI reports for quarterly Leadership meetings.