Marketing Development Specialist

Securian Financial

At Securian Financial, we help customers build secure tomorrows.

Since 1880, we’ve been committed to providing insurance, investment and retirement solutions that give families the confidence to focus on what’s truly valuable: banking memories with those who matter most.

We are a uniquely diversified company that is here for those who see family as their most valuable asset. We’ve weathered economic ups and downs while staying true to our customers. Our longevity is a testament to the strength of our company. We’re not publicly traded, so we can focus on you and what you care most about.

At Securian Financial, we’re here for family. And we’re here because of it. And we believe your financial picture should support the everyday moments as much as the major milestones.

Position Details

Marketing Development Specialist
Twin Cities Metro
St. Paul, MN

When you’re a Securian Financial employee, you’re part of a hard-working, high-performing, bright-thinking, make-things-happen family. One that sees your potential on day one, challenging you to grow your unique strengths as you create a career filled with opportunity, collaboration and meaning. One where you get the support and flexibility to become the person you want to be, at work and outside of it. For our newest team members and our most tenured, we’re committed to being an employer of choice.

Department: Enterprise Marketing

The Wealth Management marketing team is seeking a senior marketing and communications specialist to help develop and manage marketing communications for the Securian Financial network, the Securian Trust Company and Securian Investment Advisory Solutions.

We seek a strategic and dynamic self-starter with a well-rounded foundation of cross-discipline marketing skills, and the ability to adapt them to a rapidly evolving marketing organization. The ability to be a liaison with internal subject matter experts and strike the right balance of client service, consulting and execution with a strong roll-up your sleeves and ‘get it done’ mentality. This motivating individual must be able to think at a high-level and guide fast implementation and measurement.

What you would do in this job:

Consulting and partnering with field development, recruiting, product manufacturing and distribution teams to launch and maintain marketing strategies throughout the value chain to grow sales and market share.

  • Work with the Enterprise marketing team to create or rebrand sales tools, web content, advisor and client communications 
  • Support our monthly Hearsay social media campaigns (create posts, work with compliance, track metrics) 
  • Help manage vendors and report of results (Broadridge, Forefield, FMT etc.) 
  • Help write communications for firms, advisors, clients and employees (Sound Bites, The advantage (our new Implement marketing campaigns by developing innovative and effective tactics in partnership with internal and corporate departments, and vendors as necessary while managing marketing projects from start to finish. 
  • Develop specialized marketing collateral across multiple touch points specific to the needs of individual clients and/or for leverage across the client segments 
  • Create audience-centric messages that resonate and foster specific audience action steps (e.g., sales and planning concepts, tactics for integrating hybrid products into a holistic planning approach) 
  • Develop and refine marketing/communication materials tailored to sales and planning situations (presentations, talking points, thought pieces, promotional communications, scripts, digital tactics, etc.) 
  • Demonstrate measurable deliverables against KPIs. Make new recommendations based on results achieved, resources, and servicing needs. 
  • Manage internal and external resources, as needed to be on budget and on time.

What we'd expect from you:

  • Excellent strategic skills 
  • Strong customer service skills 
  • Knowledge of the latest marketing innovations 
  • Proficiency with numbers, budget and time management 
  • Great presentation, written and oral communication skills 
  • Ability to grasp complex financial concepts and communicate them effectively, succinctly, and appropriately for each medium 
  • Critical thinking skills and problem-solving ability in order to be an effective consultant with clients and partners; and the ability to present ideas, negotiate and problem solve 
  • Strong organization, planning, and prioritization skills to effectively balance multiple projects in a fast paced sales and marketing environment 
  • Self-starter who can assess needs, make independent decisions and determine action plans to deliver impactful results 
  • Strong understanding of the mindsets of our target audiences 
  • Proven ability to develop strong working relationships and work productively with different personality types 
  • Ability to adapt content to the desired style 
  • Exceptional project management and leadership skills 
  • Proficient in Microsoft Office: Excel, Word, PowerPoint 
  • Familiarity with Workfront, Hearsay, Compliance tools and/or ability to learn new marketing systems and new media channels such as social media

Preferred skills for this job:

  • At least five years of experience within a Marketing/Communications role 
  • Experience within financial services 
  • Experience transforming business objectives into marketing campaigns and programs. 
  • Strong analytical, interpersonal and communication (written and verbal) skills. 
  • Demonstrated high degree of initiative. 
  • Proficiency in MS Office applications. 
  • Experience in adhering to various regulatory requirements for marketing literature 
  • Bachelor's degree with an emphasis in Marketing or Journalism

What you could expect from us:

Securian Financial is based in downtown St. Paul for the past 130 years. We’re committed to giving back to our community, donating 15,000+ employee volunteer hours this past year. We also provide extensive resources to our employees for professional development and growth and a number of diverse professional and social opportunities throughout the company. There’s a reason our employees have voted us as a best place to work year after year! In addition:

  • Generous paid time off. We want you to take time off for whatever matters most to you! 
  • Tuition reimbursement program. We value continuous learning at Securian! 
  • Company-funded pension plan as well as 401K retirement plan – great resources to secure your financial future. 
  • Continuous opportunities for new challenges - 80% of our jobs go to our current employees. 
  • Variety of health plan options as well as dental and vision plans. 
  • Discounted Metro Transit costs. All buses and the light rail stop within 3 blocks of our buildings. 
  • Paid maternity/paternity leaves. 
  • Ergonomic sit/stand desks available in many areas.

Physical job requirements:

  • Ability to work at least 40 hours per week 
  • Ability to utilize keyboard, mouse and computer for up to 3-6 hours per day 
  • Ability to utilize telephone for approximately 1-3 hours per day 
  • Ability to perform simple grasping including handwriting, paper manipulation, sorting, folding, etc. periodically throughout entire workday 

The physical job requirements described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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