Marketing Director

The City of West Allis is seeking an experienced and visionary marketing and communications professional to serve as our Marketing Director. This individual will lead the development and execution of dynamic marketing campaigns designed to resonate with our diverse audience and enhance community engagement.

As a key member of our leadership team, the Marketing Director will play a critical role in advancing the City’s vision of becoming the preferred community in the Metropolitan Milwaukee Area. See the recruitment brochure for this position here.

The Marketing Director plays a critical role in promoting effective communication, building a strong city brand, and enhancing citizen engagement within the local community. This position is responsible for overseeing all aspects of communication, marketing, and engagement strategies for the city, ensuring a consistent and positive image is projected to residents, businesses, and visitors. Additionally, this position oversees the operations of the Farmers Market, Tourism Commission, and Cable Communications. For a detailed list of responsibilities, click here.

• A bachelor’s degree in communications, marketing, journalism, public relations, or a related field.
• Seven to ten years of increasingly responsible experience in communications, journalism, public relations, marketing, social media, or other relevant areas—performing duties related to this position, including at least five years of supervisory experience.
• Experience in social media management, graphic design, the public sector, strategic internal communications, and organizational staff development is preferred.
• Direct supervisory experience, including evaluating and disciplining employees.
• Experience with budget development and management.
• Direct experience with change management, as well as project development and implementation.
• Strong leadership, direct management, communication, and human relations skills are required.
• A master’s degree in public administration or business administration is desirable.

Any combination of training, education, and experience that demonstrates the ability to perform the duties of the position will be considered. Possession of a valid Wisconsin driver’s license is required upon appointment and must be maintained throughout tenure.

We offer a competitive benefits package including contributory medical and fully paid dental, a contributory dual pension program, and generous time off. Pay range is $106,496.00 - $130,166.00 annually. West Allis residents earn an additional 5% on top of the pay range.