Marketing Director

SUMMARY:

The Director of Marketing will serve as a key leader within the marketing team, working directly with the Sr. Director of Kidney Care Marketing to craft and implement marketing programs responsible for driving clinical audience (nephrologists, dialysis providers, nurses) and patient/consumer engagement with CVS Kidney Care’s product portfolio.

The Director of Marketing will be responsible for developing revenue-generating strategies and directing the execution of innovative marketing programs on a local, regional, and national scale. Near-term, s/he will work collaboratively with an internal agency, work with outside business partners, as well as internal cross-functional resources, and eventually manage a small team of strategists and marketers.

In this role, s/he will assess the market to build strategies in support of business growth goals, collaborating with the Director of Content Strategy to amplify the brand and growth strategies through innovative digital initiatives. The individual in this role should fuel the brand's growth and deliver optimal marketing impact and customer value relative to business growth and new market/product launch initiatives, while managing within budget. S/he will spearhead the health and growth of our external relationships through deep collaboration with business partners, work to understand the unique market and audience needs, and build strategic plans based on those insights. As a steward of the brand, s/he will ensure a consistent experience across primary brand and co-branded experiences, as appropriate.

Attention to detail, ability to manage multiple projects simultaneously, and build and maintain strong relationships is a must.

PRIMARY DUTIES AND RESPONSIBILITIES:

1. Develop and implement integrated marketing programs that drive clinical and consumer audience engagement and awareness with the brand and services. These programs must be grounded in key business initiatives and effectively drive revenue growth and maximize customer value 50%
2. Spearhead the connection and success of our external partner relationships to support strategy alignment, cohesive programs, and proper management of primary brand and co-branded marketing approach for clinical and consumer audiences. 30%
3. Be a champion for the patient and generate quantitative and qualitative insights to influence brand and product strategy, product positioning, and product launch strategy. 10%
4. Manage direct report(s), ensuring they have an opportunity for growth and fulfillment while keeping on track with deliverables and expectations 10%

Required Qualifications:

• 5+ years of marketing experience
• 5+ years of experience leading teams• Bachelor's degree

Preferred Qualifications:

• 5+ years experience preferably in health care; dialysis experience is a plus but not required
• Ability to clearly articulate and execute strategic vision, influence decisions, and drive leadership consensus.
• Proven track record of leading multi-channel marketing campaigns on a regional and national level with successful, measurable results.
• Extensive experience working with marketing agency partners.
• Ability to work in a fast-paced, dynamic environment.
• Comfort with delegation, along with the savvy to know when to get more deeply involved.
• Executive-level communication skills, both written and verbal.
• Ability to create and deliver presentations to key stakeholders that effectively communicate key findings, and summarize insights and implications to communication strategies
• Basic knowledge of Adobe Creative Suite
• Experience with Veeva Vault PromoMats

Education:

• Bachelor's Degree required
• Graduate degree preferred in marketing, communications, or related field