Marketing Director

The Madison Public Schools Foundation has a strong history of success and community impact. As we continue to grow, we are seeking a passionate and dynamic Marketing Director to help elevate our presence, strengthen relationships, and drive new opportunities for engagement. This is a pivotal role where you will lead strategic marketing efforts to increase visibility, inspire support, and advance our mission of enriching public education.

The Marketing Director will be responsible for developing and executing an annual marketing plan that aligns with the Foundation’s key goals. You will work closely with the Foundation team to enhance our brand, drive revenue growth, and engage key stakeholders across five areas of strategic focus: Culture, Community Partnerships, Advocacy, Resource Development, and Marketing.

In this role, you will oversee the marketing program and lead the creation of innovative campaigns that drive results and increase revenue. Your efforts will directly contribute to the Foundation's growth by attracting and retaining donors, volunteers, and partners, and ensuring our message resonates both locally and beyond.

Strategic Responsibilities:

• Develop and manage the annual marketing plan, budget, and cooperative ways of working, with the goal of increasing Foundation operating revenue.

• Successfully anticipate challenges, changes, and targeted marketing approaches within the Foundation to drive brand strategy, ensuring consistency in messaging and visual identity across all platforms and materials.

• Serve as primary event planner, leading with the use of a project management template to ensure consistent execution and successful integration across staff functional areas.

• Lead, supervise, and support marketing team members, fostering a creative, high-performance marketing approach.

• Oversee all marketing vendor partnerships and ensure all current and future marketing collateral (print/digital/social media) is accurate and impactful.

• Build and maintain positive relationships and open communications with the Madison Metropolitan School District staff and stakeholders.

• Identify key performance metrics to measure the success of marketing campaigns and initiatives, and analyze results on a regular basis.

Required Qualifications:

• Passion for public education and commitment to the successful futures of students in Madison’s public schools

• A self-starter with exceptional interpersonal skills and problem-solving skills

• Ability to work effectively with a diverse population in a highly collaborative environment

• Experienced making authentic connections, discerning if there is interest in partnering with the Foundation

• Propensity for action, passionate about civic engagement; shed non-profit nice

• Excellent listener, experienced storyteller, able to connect the dots between interests and need Bold AND respectful; strategic AND fearless

• Demonstrated cultural competency or commitment to developing related skills

• Prior experience in executive leadership, project management, marketing, supervision, and strategic planning

• 10+ years of experience, ideally in a non-profit setting or education-related industry BA/BS degree in Marketing or related field is strongly preferred.

Salary range is $80,000 - $90,000 based on experience. We offer a comprehensive benefits package, including a monthly cell phone stipend.