Marketing Director

PaR Systems

PaR Systems is a world leader in the design and development cutting edge software, automation and control systems for Aerospace, Life Science, and Marine markets.

Position Details

Marketing Director
Twin Cities Metro
Shoreview, MN

We are seeking a Marketing Director to drive the marketing efforts for PaR. This person will be responsible all aspects of PaR System's b to b marketing efforts including brand strategy, the commercialization of new products, digital marketing & content creation (web, social media, case studies, videos), project management of marketing & sales related initiatives, as well as the day to day operations of our existing marketing programs (promotional items, trade shows, calendar, branding, and collateral materials).


  • Work with business units, corporate strategy, enabling functions & external agencies to define and execute a global brand strategy that is deployed consistently across the company's geographic markets and focus verticals 
  • Manage complex projects within defined budgetary and time constraints utilizing cross-functional teams. 
  • Provide strategic input and analysis on target markets, customers, and segments. 
  • Conduct competitive research as needed and / or requested by BU leaders. 
  • Develop and execute a global marketing, communications and public relations program that sustains the company's brand and image with clients, prospective employees, industry analysts and the general public 
  • Create and manage marketing related content for our website, social media sites, printed materials, white papers, case studies, videos, trade shows, press releases and other marketing related communications across a diverse group of products, capabilities, and markets. 
  • Manage all domains, websites, and social media sites. 
  • Manage and monitor marketing budgets in collaboration with Business Unit leaders and VP of Sales & Marketing. 
  • Develop and monitor metrics which support our marketing and sales efforts. 
  • Increase the quality and quantity of incoming leads for all of our businesses. 
  • Manage promotional items inventory and processes. 
  • Develop and manage corporate presentation templates.


  • BA/BS degree in marketing, MBA preferred with 10 or more years of generalist marketing experience. 
  • Ability to create and manage content utilizing Adobe Suite. 
  • Ability to utilize CMS (content management system for website) 
  • Microsoft Office proficient: Outlook, Word, Excel, Powerpoint. 
  • Project Management experience. 
  • Ability to work cross-functionally and collaboratively within an engineering driven company culture. 
  • Ability to work both strategically and tactically. 
  • Strong interpersonal skills with an ability to work productively with a wide variety of perspectives, background, and experience. 
  • Ability to develop content that is both technically accurate and visually attractive. 
  • Past experience in Business to Business marketing and technical products preferred. 
  • Excellent written and verbal communication skills.

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