Marketing Director

As the Marketing Director, you will:

• Manage and oversee activities performed by the Marketing department to achieve census targets throughout the continuum of care
• Identify, develop and maintain direct referral relationships in designated target markets
• Supports and motivates Community Relations team to achieve goals and enhance positive organizational reputation and visibility within the community
• Work with Community Relations team and Admissions to identify marketing opportunities and strategize annual marketing plans
• Obtains and maintains vendor relationships to achieve marketing needs (graphic design, press releases, etc.)
• Create routine reports to provide updates to supervisors and the Executive Committee
• Continually evaluate effectiveness of marketing strategies through reporting and analytics
• Manage overall communication for employees
• Provide updates to ensure that the PrairieCare website has current information related to services, clinicians, contact information, etc.
• Provide support for special projects to the CDO as requested
• Evening/weekend hours and some travel my be required.

Requirements:

• Bachelor's degree in Marketing or Communications (Master's preferred)
• Five years of experience with customer service in a health care field
• Excellent written and verbal communication skills
• Knowledge of mental health and substance abuse terminology
• Ability to maintain highly confidential information
• Courtesy in dealing with the public and individuals within the hospital
• Basic supervisory and fiscal management skills
• Ability to exercise sound discretion and judgement and cope with rejection and criticism
• Proficient in Microsoft Office products including Word and Outlook