Marketing Director


PrairieCare is a physician-owned and operated psychiatric healthcare system experiencing rapid growth in the Twin Cities. With multiple sites across the Twin Cities, PrairieCare has quickly grown to become one of the State’s largest providers of mental health services to children, adolescents and their families.

Position Details

Marketing Director
Twin Cities Metro
Brooklyn Park, MN

As the Marketing Director, you will:

  • Manage and oversee activities performed by the Marketing department to achieve census targets throughout the continuum of care
  • Identify, develop and maintain direct referral relationships in designated target markets
  • Supports and motivates Community Relations team to achieve goals and enhance positive organizational reputation and visibility within the community
  • Work with Community Relations team and Admissions to identify marketing opportunities and strategize annual marketing plans
  • Obtains and maintains vendor relationships to achieve marketing needs (graphic design, press releases, etc.)
  • Create routine reports to provide updates to supervisors and the Executive Committee
  • Continually evaluate effectiveness of marketing strategies through reporting and analytics
  • Manage overall communication for employees
  • Provide updates to ensure that the PrairieCare website has current information related to services, clinicians, contact information, etc.
  • Provide support for special projects to the CDO as requested
  • Evening/weekend hours and some travel my be required.


  • Bachelor's degree in Marketing or Communications (Master's preferred)
  • Five years of experience with customer service in a health care field
  • Excellent written and verbal communication skills
  • Knowledge of mental health and substance abuse terminology
  • Ability to maintain highly confidential information
  • Courtesy in dealing with the public and individuals within the hospital
  • Basic supervisory and fiscal management skills
  • Ability to exercise sound discretion and judgement and cope with rejection and criticism
  • Proficient in Microsoft Office products including Word and Outlook

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