Marketing Director

Sauk Valley Bank

About Us:

A group of bankers, business professionals, and farmers from the Sauk Valley area realized the need to start a “community bank.” Corporate banks were becoming more focused on their own needs rather than those of the customers and community. There was a need for a bank that listened to its customers and handled decisions locally. A bank where you were a face with a name, and not just a number.

The idea was received with open arms from people living and working in the Sauk Valley area who were willing to invest in this new venture. The preliminary plan to form Sauk Valley Bank was conceived. On July 9, 1999, Sauk Valley Bank became a reality and opened for business in a temporary modular unit in Sterling, while the permanent office was being built.

Sauk Valley Bank continued to expand their services in the community by opening a facility in Rock Falls in 2001. After doing business in a rented location for 6 years, a new banking center was built, which opened in July of 2007. Leaving little time between projects,the bank broke ground for the Dixon Office in that same year; once again utilizing the “modular facility” while the construction of the new building was underway. The new building was open for business on January 7, 2008. To continue to better serve our customers, the bank expanded services on June 10, 2013 with a second Sterling location in a newly remodeled East End facility.

Our philosophy and goals are the same today as they were back then; to provide the best products and services to the people of the Sauk Valley area by offering solutions that fit their financial needs. Whether it is; personal, commercial, or agricultural, we can serve our community’s financial needs.

We are proud of the quality service we provide, and we have adopted a company philosophy that is called RADAR, which stands for; At Sauk Valley Bank, we build our RELATIONSHIPS around ACCOUNTABILITY to our customers and team members, by DELIGHTING them with the ATTENTION and RESPECT they deserve.

Taking a quick look back while thinking about our future, we are confident that we have weathered the storm of the financial crisis by being well-capitalized with strong financial footings. As we move forward we continue to invest in infrastructure that will drive growth, and build sustainable earnings.

New technology is ever present, and we plan to continue maintaining our state-of-the-art posture. Our goal is to provide the best products and services possible to our customers and our community.

As mentioned before, we are a locally-owned community bank, with roots right here in the Sauk Valley. We planned it that way from the beginning, and we will be here for the future. Sauk Valley Bank is the team you can trust.

https://www.saukvalleybank.com

Position Details

Marketing Director
Job
Full-time
6/11/2019
Northern Illinois
Sterling, IL

The position of Marketing Director plans, designs, and directs the development of all new banking products and services and the continued improvement and customer relevancy of the existing product lines. The position is responsible for directing the day to day marketing functions of Sauk Valley Bank, including expenses, budgets, advertising and promotions. In addition the Marketing Director assures compliance with all SVB policies and procedures, as well as, all applicable state and federal banking/trust and investment regulations.

ESSENTIAL DUTIES:

  1. Develops short-term and long-term marketing and advertising strategies that will promote all products and services with the goal of increasing market share, name recognition, and profitability 
  2. Manages and develops departmental budgets for reaching the financial institution’s marketing goals and objectives, develops and executes plans to create greater non-interest income 
  3. Maintains professional contacts and knowledge base of marketing skills within and outside SVB; keeps up with issues, trends and developments of SVB 
  4. Maintains literature, brochures and other marketing materials that list current service charges for customers and ensures the availability of this literature to the general public 
  5. Develops and directs media advertising and sales literature directly or through advertising agencies and outside vendors 
  6. Creates strategic marketing plans and develops and implements marketing programs for new and existing products and services that capitalize on business opportunities to target new and existing customer segments 
  7. Conducts annual review of assigned products to accurately recommend exit, harvest or growth 
  8. Provides clear, concise and truthful advertising messages in all advertising media for SVB

SECONDARY DUTIES:

The position of Marketing Director performs duties specific to the position and other functions as assigned.

SUPERVISORY RESPONSIBILITY:

The position of Marketing Director is responsible for the supervision of the Marketing Assistant.

MINIMUM REQUIREMENTS:

These specifications are general guidelines based on the minimum experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

  • Bachelor’s degree and five years of related experience and/or training; or the equivalent combination of education and experience. Work related experience should consist of a financial institution operations, sales or customer service background. Educational experience, through in-house training sessions, formal school or financial industry related curriculum, should be business or financial industry related. 
  • Utilize MS Word, Excel and PowerPoint with a high degree of proficiency
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction. 
  • Advanced experience, knowledge and training in bank terminology and products and services. 
  • Strong knowledge of general office practices. 
  • Effective oral, written and interpersonal communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees. 
  • Ability to deal with difficult problems involving multiple facets and variables in non-standardized situations. 
  • Effective organizational and time management skills. 
  • Ability to work with no supervision while performing duties. 
  • Current driver’s license and a vehicle with appropriate insurance coverage if required to drive in the course of performing assigned duties and responsibilities. 

The incumbent must be able to perform this position safely, without endangering the health or safety to him/herself or others.

Salary Range: Based on Experience.


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