Marketing Director

Sprinkman Real Estate

Sprinkman Real Estate is a local boutique brokerage, providing the area with the highest level of real estate services since 2014. Our primary focus is on residential real estate, helping clients buy and sell local single family residences, townhomes, condo units, and vacant lots.

Position Details

Marketing Director
Southwest Wisconsin
Madison, WI

We are searching for an experienced and self-driven Marketing Director to join our marketing team and real estate brokerage! As a Marketing Director, you will be responsible for developing and implementing new marketing strategies and leading our marketing team by example.

  • Set marketing goals and objectives for the brokerage and provide agent and agent team coordination 
  • Plan, implement and manage marketing strategy 
  • Contribute to the overall growth of the company 
  • Review and manage content marketing strategy 
  • Determine KPIs for the marketing department 
  • Keep the marketing budget in check 
  • Track KPIs on a regular basis and present reports 
  • Work with sales and development and customer success teams 
  • Create and present the annual marketing plan and strategy 
  • Use data and reports to make evidence-based decisions 
  • Analyze company's marketing strategy and suggest improvements 
  • Stay up to date with the latest technology and social media trends 
  • Stay up to date with the latest marketing best practices 
  • Regularly produce and present reports
  • Attend marketing conferences and educational programs 
  • Design, plan and execute effective marketing campaigns
  • 5-7 years experience in design and marketing, residential real estate knowledge a plus
  • Customer-centric and customer focused 
  • Hands-on experience with our CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, etc. 
  • In-depth knowledge of big data analysis 
  • Excellent organizational and time management skills Good communication and interpersonal skills
  • Excellent presentation skills 
  • Mastery of design programs including the Adobe Creative Suite
  • MA in Marketing, Management or similar relevant field 
  • Additional marketing certifications are a plus

Annual Salary Range of $70,000 - $100,000

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