Marketing Director

Position Summary:

Works directly with management to establish and support the marketing and business development program(s) that support the Bank’s strategic plan. Develops short and long-term plans, objectives and priorities for the bank’s brand development, including marketing, sales and public relations functions. Maintains appropriate educational background in all compliance areas impacted by marketing. Understands and completes job responsibilities in accordance with federal and state compliance and privacy regulations.

Essential Job Functions:

• Conceptualizes, creates, and implements brand development, marketing and public relations programs which will favorably project the bank’s image and goals while promoting its products and services. 
• Develops the bank wide marketing plan in coordination with the multi-year strategic plan and annual budget. 
• Develops, administers, and monitors the marketing budget. 
• Coordinates development and approval of all marketing content messaging including media releases, the Bank’s proprietary digital media platforms, written and oral communications, in compliance with all regulatory requirements. 
• Oversees and manages the bank’s Customer Relationship Management (CRM) platform, bank website, bank social media sites, conducting non-direct and direct mail campaigns and tracking results, establishing procedures for determining profitability and identifying trends and opportunities. 
• Oversees the production of all promotional materials including shareholder reports, employee newsletter, digital media, newspaper, brochures, point-of-purchase materials, direct mail and other media as needed. 
• Conducts and coordinates various forms of market research (i.e. client centric focus groups, surveys, analysis of competition, etc.) develops benchmarks and analyzes results to determine the best market opportunities. 
• Coordinates sponsorships and other marketing-related projects with community organizations. 
• Assists Retail and Business Banking Director’s new business development efforts with appropriate support in marketing, special events and campaigns. 
• Promotes product enhancement and new product development efforts as needed 
• Helps identify and penetrate new geographical or product markets, as appropriate 
• Maintains involvement in professional organizations to increase the Bank’s visibility, seeking new business and marketing opportunities.

Additional Duties and Responsibilities:

• Serve on Bank committees as needed. 
• Updates knowledge and develops professionally on a continuing basis. 
• Participates in internal and external training and personal development opportunities. 
• Other job-related duties may be necessary to fulfill the responsibilities of this position

Minimum Qualifications:

• A Bachelor’s degree in marketing, communication, or related digital media field is required. 
• Minimum two years of experience in marketing or related field with previous banking experience preferred. 
• Experience in identifying target audiences and devising multi-channel marketing, with emphasis on digital marketing that engages, informs, and motivates. 
• Familiarity with search engine optimization and search engine marketing, and a general understanding of digital analytics and emerging trends in digital and social media platforms.
• Experience with computer skills and technical ability specifically related to various software and platforms, i.e. Adobe InDesign Suite, Google Analytics, Microsoft Office. 
• Familiarity with CRM software and Constant Contact or comparable email platform. 
• Ability to multitask, prioritize, and effectively manage time to meet deadlines. 
• Self-starter, team player, independent thinker. 
• Possess courteous and professional customer service skills. 
• Excellent written and verbal communication skills. 
• Maintain the integrity of highly confidential customer and Bank information. 
• Ability to deal effectively with time pressures and stress. 
• Effective problem-solving skills

Equipment Used:

Operates personal computer in a Windows environment for word processing, spreadsheets, e-mail, intranet/intranet, and other bank specific software. Utilizes a variety of office equipment including computer printer, ten-key calculator, fax machine, copy machine, and multi-line telephone.