Marketing Director

Role:

To improve the Credit Union's competitive position, consistent with its mission, within the markets served; develop objectives, policies, and programs for marketing activities of the Credit Union; plan, direct, and coordinate the efforts of marketing and sales toward the accomplishment of overall objectives; supply advice and assistance to the Chief Operations Officer and other operating units within the organization.

Essential Functions & Responsibilities:

• Plan, develop and implement all advertising promotions, programs, and collateral materials, for all existing and new marketing channels for all locations.
• Manages requests for community donations, sponsorships, and community involvement for all locations.
• Performs market research, as requested, relating to products, services, branch locations and provides recommendations to Senior Leadership.
• Lead the planning of and creation of materials for special events, which may include the annual meeting, member gatherings, staff appreciation celebrations, grand openings, retirement parties, etc.,
• Develop and implement marketing policies, strategies, plans, and budgets that support the strategic direction of the credit union in all branch locations.
• Initiates staff training and/or communications related to location marketing and advertising budgets.
• Manages the purchase and inventory of promotional materials for all locations.
• Manages the Credit Union Scholarship program.
• Performs other job-related duties as assigned.

Performance Measurements:

1. Deliver planned results within budget, meeting the credit union's growth objective with respect to new member groups.
2. Accomplish all assigned projects according to established policy and procedures and within budget.
3. Provide recommendations to management based on current research data and market strategies to meet credit union goals.
4. Proactively participate and/or organize networking opportunities within the communities that TruStar represents to provide a positive representation of the credit union.
5. Assist in meeting or exceeding the credit union's planned growth objectives as stated in the yearly budget.

Knowledge and Skills:

• Experience: Three years to five years of similar or related experience.
• Education: 1) A two-year college degree, or 2) completion of a specialized certification or licensing, or 3) completion of specialized training courses conducted by vendors, or 4) job-specific skills acquired through an apprenticeship program.
• Interpersonal Skills: Work involves much personal contact with others inside and/or outside the organization for the purpose of first-level conflict resolution, building relationships, and soliciting cooperation. Discussions involve a higher degree of confidentiality and discretion, requiring diplomacy and tact in communication.
• Other Skills: Must have the ability to evaluate and edit marketing materials, including photos and videos. Creative ability to develop unique and interesting ways to sell products or promote the TruStar brand.

Salary Range: $53,934.40 To $80,901.60 Annually.